UGC Engineer

UGC Engineer / Consumer Growth LeadLocation: Remote Work style: Remote, high-ownership, high-feedback Reports to: Nick Russomano, Co-founder Company: Mano Wellness Product: Manny, a hyper-personalized health coach for consumers The opportunityMano Wellness is building a consumer growth engine for Manny, our health coach app designed to help people improve nutrition, movement, sleep, and stress. We are looking for an exceptional operator to build and lead our owned UGC and social growth machine. This is not a traditional social media role. You will not be handed a content calendar and asked to make posts. You will own the system that finds the creators, hooks, formats, and messages that turn attention into users and revenue. You will work directly with the founders, build the playbook from the ground up, and eventually help build the team around it. There is no agency hiding behind the curtain. We are building this capability in-house so Mano owns the creators, learning, content library, and growth system. A major advantage: founder-led contentYou will have direct access to two founders who are willing and prepared to create content consistently. Most companies struggle to get founders on camera. At Mano, Nick and Anthony are willing to do the work. Founder-led content gives us a powerful, authentic growth lever across TikTok, Instagram, Facebook, and YouTube Shorts. You will help turn their stories, expertise, personalities, and customer insights into repeatable social formats. You will not just manage external creators. You will help build and improve the founders’ content machine. The operating model is UGC creators test formats and messages at volume. Founders adapt the strongest ideas in their own voice. The best organic creative is repurposed and tested in paid distribution. The winning patterns become part of Mano’s permanent growth system. This is a rare opportunity to work with founders who are both highly committed to content and willing to receive direct coaching. What you will own Recruit, onboard, manage, and evaluate UGC creators. Build creator briefs, hooks, formats, scripts, and testing plans. Develop a repeatable founder-content workflow for Nick and Anthony. Coach founders on content structure, delivery, and iteration. Review creator submissions before publication. Give fast, specific feedback and manage revisions. Track creator performance and cut weak performers quickly. Identify winning formats and repeat them across creators and founder accounts. Monitor comments for customer language, objections, and conversion signals. Maintain the content library and organize usage rights. Coordinate approved creative for organic distribution and paid testing. Own weekly reporting: what we tested, what happened, what we learned, and what changes next. Build the internal UGC playbook as the machine matures. First 90-day outcomesRecruit and activate 5 to 8 qualified creators. Ship at least 150 approved videos. Test 30 or more meaningful hooks, formats, or messages. Establish creator briefs, QA, payment, tracking, and reporting systems. Create a consistent founder-content operating rhythm. Identify at least three repeatable creative patterns. Build a clear recommendation on which creators, formats, and audiences deserve more investment. How we measure the roleCreators active Videos submitted and published Approval and revision rates Qualified views Meaningful comments App profile visits Downloads Paywall views Trial starts Paid conversions Revenue per 1,000 qualified views Creator cost and retention Speed of learning and quality of decisions Views are useful. Conversion signals and learning velocity matter more. Who you areYou may be: A strong UGC creator ready to become an operator. A creator manager or social growth lead. A content strategist who has run campaigns for serious brands. A performance-minded marketer who understands creative testing. You must be Extremely organized and fast. Comfortable with repetitive execution. Strong at written and verbal feedback. Able to manage people without avoiding hard conversations. Data-informed without becoming slow. Comfortable being wrong, learning quickly, and changing direction. Capable of producing independently without waiting for permission. Excited to work directly with founders and help make them better on camera. Experience with TikTok, Instagram Reels, Facebook Reels, short-form testing, creator management, or health and fitness is valuable. Proven execution matters more than credentials. Our cultureOur values are Hard-working Humbly confident Can-do attitude Growth mindset Direct, open, honest We are a high-feedback, high-ownership company. You will have clear responsibility, visible numbers, direct feedback, and high expectations. We are also a six-day company during intense growth periods. Remote does not mean casual. You will need to manage your time, communicate clearly, and push the work forward without someone standing over you. If you want a predictable role with narrow responsibilities, this is not it. If you want to build something that changes people's lives, work directly with founders, and become unusually capable, this may be the best work of your life. Before hiring you, we ask: Would we trust you with something that could materially damage the company? Can we tell you the harsh truth and watch you get better instead of bitter? Will you push the pace without needing to be pushed? If the answer is yes, we want to hear from you. How to applySend Your resume or LinkedIn profile. Three examples of campaigns or content systems you personally helped execute. A short explanation of one campaign that underperformed and what you changed. Your answer to: How would you decide whether to keep or cut a UGC creator after 30 days? One example of how you would coach a founder to improve a short-form video. Compensation will be based on capability, experience, and the level of ownership you can carry.