Veterinary Care Innovation Lead – Senior Customer & Content Marketing Strategist – Spearheading Storytelling, Community Building, Data‑Driven Campaigns, and Brand Leadership for brighthush

About brighthush

brighthush is not just a technology company; we are the heartbeat of a movement that redefines veterinary care for the 21st century. By marrying cloud‑based practice management with intuitive e‑commerce tools, we empower veterinarians to deliver proactive, evidence‑based care while giving pet owners peace of mind and seamless access to high‑quality services. Our platform is built on data, empathy, and a relentless pursuit of innovation, and it is this foundation that fuels our mission: to make every pet’s life healthier, happier, and longer.

Founded on curiosity, collaboration, and continuous learning, brighthush has evolved into a vibrant community of clinicians, technologists, and marketers who share a common vision: to transform the veterinary industry through data, technology, and storytelling. Whether you are a seasoned marketer or a recent graduate with a passion for animal health, brighthush offers a platform where your ideas can shape the future of veterinary care.

Why This Role Matters

As the Senior Customer & Content Marketing Lead, you will be the creative engine that turns complex technology into relatable, engaging narratives. Your work will influence how veterinarians perceive our solutions, how pet owners engage with their care plans, and how the broader industry adopts new standards of practice. In a world saturated with information, your storytelling will cut through the noise, build trust, and drive measurable growth for both our customers and our brand.

If you thrive in a fast‑moving, high‑impact environment and want to see your creative vision translate into tangible business outcomes, brighthush is the place for you.

Role Overview

This pivotal position blends visionary strategy with hands‑on execution. You will design and implement a comprehensive communications roadmap, produce compelling content across multiple formats, and nurture vibrant communities—all while leveraging data to refine and scale your initiatives. Your leadership will shape the brand narrative, influence product development, and create lasting relationships with veterinarians, pet owners, and industry partners.

Key Responsibilities

• Strategic Communications Planning: Craft a multi‑channel communications roadmap that aligns with brighthush’s business objectives, product launches, and market expansion initiatives. Translate corporate strategy into actionable marketing plans that drive awareness, adoption, and retention.
• Case Study Development: Identify success stories across our client base, collaborate with sales and product teams to gather data, and produce in‑depth case studies that showcase tangible ROI and real‑world impact. These stories will serve as powerful proof points for prospects and partners.
• Educational Content Creation: Lead the creation of whitepapers, blog posts, webinars, video series, and social media assets that educate veterinarians and pet owners on best practices, new technologies, and industry trends. Ensure all content is aligned with brand voice, SEO best practices, and compliance standards.
• Video Production Oversight: Manage end‑to‑end video production—from concept ideation and scriptwriting to filming, editing, and distribution—ensuring high‑quality, brand‑consistent visual storytelling that engages audiences across platforms.
• Community Engagement: Build and nurture online communities on the brighthush platform, industry forums, and social media channels. Foster dialogue, gather feedback, and turn community members into brand ambassadors who advocate for our solutions.
• Project Management: Coordinate cross‑functional teams (product, sales, design, analytics) to deliver content and campaigns on time, within scope, and on budget. Apply agile methodologies to iterate quickly and respond to market signals.
• Relationship Building: Cultivate partnerships with veterinary associations, influencers, and media outlets to amplify brighthush’s reach and credibility. Negotiate collaborations that expand our ecosystem and create co‑marketing opportunities.
• Data‑Driven Optimization: Leverage analytics tools to track content performance, customer engagement, and conversion metrics. Use insights to refine strategies, improve ROI, and demonstrate the business impact of marketing initiatives.
• Independent Leadership: Operate autonomously in a remote environment, demonstrating initiative, accountability, and a proactive mindset. Mentor junior marketers and foster a culture of continuous improvement.

Essential Qualifications

• Minimum of 5 years of experience in customer marketing, content marketing, or community marketing within a B2B SaaS or technology‑driven environment.
• Exceptional writing and editing skills, with a portfolio of published content that demonstrates clarity, persuasiveness, and brand alignment.
• Proven project management experience, including the ability to juggle multiple initiatives simultaneously while meeting deadlines.
• Hands‑on experience in video production—ideally with a background in scriptwriting, filming, and post‑production editing.
• Strong interpersonal skills and a track record of building relationships with stakeholders across all levels.
• Proficiency with marketing automation platforms, CMS, and analytics tools (e.g., HubSpot, Marketo, Google Analytics).
• Experience with community management tools and social listening platforms.

Preferred Qualifications

• Background in veterinary medicine, animal science, or a related field.
• Experience working with veterinary associations or pet‑care brands.
• Knowledge of SEO best practices and content optimization for B2B audiences.
• Fluency in additional languages to support global community initiatives.

Skills & Competencies

• Strategic Thinking & Visionary Leadership
• Storytelling & Brand Narrative Development
• Data Analysis & Performance Optimization
• Cross‑Functional Collaboration & Influence
• Project Management & Agile Methodologies
• Video Production & Visual Storytelling
• Community Building & Social Media Engagement
• Adaptability & Continuous Learning

Career Growth & Learning Opportunities

At brighthush, we believe that growth is a shared journey. As Senior Customer & Content Marketing Lead, you will have the chance to:

• Lead a high‑impact marketing team and mentor junior marketers, fostering a culture of mentorship and skill development.
• Shape product strategy by providing customer insights and market feedback, ensuring our solutions remain ahead of industry trends.
• Expand your skill set through access to industry conferences, workshops, and online courses—both in marketing and veterinary science.
• Take ownership of cross‑departmental initiatives that drive company‑wide success, gaining visibility across the organization.
• Advance into senior leadership roles such as Director of Marketing, Vice President of Marketing, or Chief Marketing Officer, depending on performance and ambition.

Work Environment & Culture

brighthush thrives on a culture of transparency, collaboration, and innovation. Our remote‑first model empowers you to work from anywhere while staying connected through weekly virtual huddles, quarterly all‑hands meetings, and informal virtual coffee breaks. We celebrate diversity, encourage experimentation, and reward results—both individual and team‑based. Our values of curiosity, empathy, and accountability guide every decision we make.

Compensation & Benefits

While specific figures vary based on experience and location, brighthush offers a competitive salary package that includes:

• Base salary commensurate with market standards for senior marketing leaders in the SaaS space.
• Performance‑based bonuses tied to key metrics such as lead generation, content engagement, and customer retention.
• Equity options that allow you to share in the long‑term success of the company.
• Comprehensive health, dental, and vision insurance for you and your dependents.
• Generous paid time off, including vacation, sick leave, and personal days.
• Professional development stipend for courses, certifications, and conference attendance.
• Flexible work hours and a fully remote work environment.
• Wellness programs, including virtual fitness classes and mental health resources.

How to Apply

If you are ready to lead the next wave of veterinary care innovation, bring your storytelling prowess, community‑building expertise, and data‑driven mindset to brighthush, we would love to hear from you. Submit your resume, a cover letter detailing your most impactful marketing campaign, and a portfolio of relevant work (blog posts, case studies, videos, or social media campaigns) to the link below. Let’s build a brighter future for pets together.