Vice President Marketing

Company Description

Hitesh Light Decoration (HLD), founded in 1999, is an India-based event management service provider specializing in electrification and HVAC solutions for exhibitions, trade shows, sports events, musical nights, government events, property décor, and religious programs. The company delivers comprehensive temporary electrification services, including transmission and distribution, general and decorative lighting, and a range of cooling and ventilation options such as ceiling fans, air coolers, pedestal fans, mist fans, and diesel generator sets. HLD also offers earthing solutions and diverse air conditioning systems to support safe and efficient event operations. With deep expertise in event infrastructure and technical services, HLD partners with clients to create reliable, visually impactful environments for events of all sizes. Role Description The Vice President Marketing is a full-time remote role responsible for leading HLD’s marketing strategy and execution across India. This role oversees brand positioning, marketing campaigns, and communication initiatives to strengthen HLD’s presence in the event management and electrification services market. Day-to-day responsibilities include developing annual and quarterly marketing plans, guiding market research, managing budgets, and aligning marketing activities with business growth objectives. The Vice President Marketing collaborates with senior leadership to identify new market opportunities, supports sales teams with marketing collateral, and ensures consistent messaging across digital, print, and on-ground channels. This position also provides leadership to the marketing team through goal setting, performance tracking, and continuous improvement of marketing processes.

Qualifications

Strong skills in Marketing, Marketing Management, and Market Planning to design and execute effective strategies and campaigns. Proficiency in Market Research to analyze customer needs, competitor activities, and industry trends. Experience in Public Relations to manage external communications, media interactions, and brand reputation. Demonstrated leadership experience in senior marketing roles, preferably within event management, infrastructure services, or related industries. Proven ability to manage marketing budgets, measure campaign performance, and optimize for ROI. Excellent written and verbal communication skills, with the ability to influence stakeholders at all levels. Comfort working in a remote environment, with strong time management, collaboration, and decision-making skills. Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field is preferred.