Vice President Marketing

Company Description

BISTEC Bookkeeping is an Australian-founded organization that combines trusted local expertise with a global perspective. The company specializes in professional bookkeeping and financial support services for clients operating in diverse markets and industries. By leveraging modern technology and international best practices, BISTEC Bookkeeping delivers reliable, accurate, and scalable financial solutions. Team members collaborate across borders, working in a flexible environment that values integrity, transparency, and long-term client relationships. Role Description The Vice President Marketing at BISTEC Bookkeeping is a full-time remote leadership role responsible for shaping and executing the company’s marketing strategy. This position oversees the development of integrated marketing plans, brand positioning, and campaigns that support business growth and global expansion. Day-to-day responsibilities include leading market research initiatives, analyzing customer and competitor insights, managing marketing budgets, and coordinating digital and traditional marketing activities. The role involves close collaboration with executive leadership, sales, and operations to align marketing initiatives with company objectives, as well as guiding public relations efforts to strengthen brand reputation. The Vice President Marketing will also mentor and manage marketing team members, establish performance metrics, and continuously optimize marketing programs based on data and measurable outcomes.

Qualifications

Candidates should possess strong experience in Marketing Management and Marketing, with a track record of leading strategic initiatives in a growth-focused organization. Candidates should possess skills in Market Planning and Market Research, including the ability to analyze data, identify opportunities, and inform evidence-based decision making. Candidates should possess capabilities in Public Relations, including managing brand reputation, stakeholder communications, and media outreach. Relevant additional skills include leadership and team management, budget ownership, and experience with digital marketing channels and analytics tools. Beneficial qualifications include prior experience in financial services or professional services, strong written and verbal communication skills, and a bachelor’s degree in Marketing, Business, Communications, or a related field; an advanced degree is an advantage.