Vice President Marketing

Company Description

Ecoblooc is committed to building a sustainable future by delivering high-quality, eco-friendly building solutions that strengthen both structures and the environment. Based in Belagavi, Karnataka, the company manufactures lightweight, energy-efficient blocks in a state-of-the-art facility, aligned with modern building regulations and environmental standards. Ecoblooc’s products are designed to enhance thermal insulation, reduce energy consumption, and improve construction efficiency across diverse projects. With a strong focus on innovation and continuous improvement, the company stays ahead of industry trends and addresses evolving customer needs. Every project using Ecoblooc blocks aims to elevate building quality and contribute to safer, healthier spaces. Role Description The Vice President Marketing is a full-time remote role responsible for leading Ecoblooc’s overall marketing strategy and execution. This role involves developing and implementing comprehensive market plans, overseeing brand positioning, and ensuring consistent messaging across all channels. The VP Marketing will conduct and guide market research, analyze data and trends, and use insights to drive product positioning and growth initiatives. Daily responsibilities include managing marketing campaigns, coordinating with sales and product teams, supervising marketing budgets, and optimizing digital and offline marketing activities. The role also includes managing public relations efforts, strengthening stakeholder relationships, and promoting Ecoblooc’s sustainability-focused brand in domestic and international markets.

Qualifications

Demonstrated expertise in Marketing and Marketing Management, including leading integrated campaigns and brand initiatives. Strong skills in Market Planning and Market Research to define target segments, assess opportunities, and guide data-driven decisions. Experience in Public Relations, including media engagement, reputation management, and corporate communications. Proven leadership experience in senior marketing roles, preferably within construction, materials, sustainability, or related industries. Ability to develop and execute strategic marketing plans, manage budgets, and measure performance against clear KPIs. Excellent analytical, communication, and stakeholder management skills, with the ability to collaborate across remote, cross-functional teams. Comfort working in a remote environment, with strong self-management and decision-making capabilities. Bachelor’s degree in Marketing, Business, Communications, or a related field; an advanced degree (MBA or equivalent) is an advantage.