Vice President of Brand Marketing

Role Description The Vice President of Brand Marketing is a full-time, remote role responsible for leading brand vision and strategy across the organization. This position oversees the development and execution of comprehensive brand marketing plans, ensuring consistency of messaging and visual identity across all channels. Day-to-day tasks include guiding market planning efforts, directing brand campaigns, partnering with creative, digital, and sales teams, and monitoring brand performance metrics. The role also involves mentoring and managing a marketing team, aligning brand initiatives with business goals, and presenting key insights and recommendations to senior leadership. The Vice President of Brand Marketing will collaborate closely with clients and internal stakeholders to strengthen brand positioning and drive measurable growth.

Qualifications

Demonstrated expertise in Market Planning and Marketing, with experience developing and executing integrated marketing strategies. Strong skills in Brand Strategy and Brand Awareness, including positioning, messaging, and audience segmentation. Proven experience in Brand Management, overseeing brand consistency across digital, print, and experiential channels. Leadership experience managing cross-functional marketing teams and collaborating with senior executives. Ability to use data and analytics tools to measure campaign performance and inform decision-making. Excellent written and verbal communication skills, with strong presentation and storytelling abilities. Experience in agency or multi-client environments is beneficial, especially in digital-first marketing contexts. Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree is a plus.