Vice President of Global Market Strategy
Company Description
World of Rice is a premium online rice retailer focused on preserving India’s agricultural heritage while serving modern households across Delhi NCR and Gurgaon. The company connects traditional farmers with conscious consumers, offering rare heritage rice varieties such as Kala Namak Chawal from Uttar Pradesh’s Terai region, alongside high‑quality Basmati and specialty rice. World of Rice emphasizes direct farmer partnerships, fair trade, and organic, sustainable farming practices to ensure quality and authenticity. With a strong commitment to health and heritage, the flagship Kala Namak Rice is known for its high iron content, antioxidants, and essential minerals. Operating at the intersection of food & beverage and e‑commerce, the company specializes in heritage rice, organic products, and convenient online grocery delivery. Role Description The Vice President of Global Market Strategy is a full-time, remote role responsible for defining and executing World of Rice’s international growth strategy. This leader oversees global market analysis, competitive benchmarking, and long-term strategic planning to expand heritage and specialty rice offerings into new regions. Day-to-day responsibilities include developing market entry plans, guiding pricing and product positioning, collaborating with sales and trading teams on channel strategy, and aligning cross-functional initiatives with financial targets. The role partners closely with finance to build business cases, forecast revenue, and optimize margin performance, while working with project teams to drive go-to-market programs and strategic partnerships. The Vice President also provides data-driven insights to senior leadership, ensures alignment with brand values of sustainability and fair trade, and represents the company in key external forums and negotiations.
Qualifications
Candidates should possess strong analytical skills to conduct market research, interpret complex data, and generate actionable insights for global strategy. Candidates should possess finance-related skills, including budgeting, forecasting, P&L management, and building investment cases for new markets. Candidates should possess sales skills, such as developing go-to-market plans, managing key accounts or partners, and driving revenue growth in international markets. Candidates should possess trading and commercial acumen, including experience with commodity or food product trading, pricing strategies, and negotiation with suppliers and distributors. Candidates should possess project management skills to lead cross-functional initiatives, manage timelines and resources, and deliver strategic programs on schedule. Extensive experience in global market strategy, international business development, or expansion roles, ideally within food & beverage, agriculture, or e-commerce. Proven leadership experience overseeing diverse, remote teams and collaborating across functions such as marketing, operations, supply chain, and product. Strong communication and stakeholder management skills, with the ability to influence senior leadership and external partners. Advanced degree in Business, Economics, Finance,