Vice President of Global Marketing

Company Description

Samson Capital is a global investment holdings organization representing the Samson family business interests. The company focuses exclusively on investing its own equity and does not solicit outside capital or provide financial advisory services. Samson Capital’s portfolio spans multiple regions and sectors, emphasizing long-term value creation and disciplined capital allocation. Team members join a lean, high-impact environment where strategic decision-making and global perspective are central to the company’s mission. Role Description The Vice President of Global Marketing is a full-time remote role responsible for developing and executing Samson Capital’s global brand and marketing strategy. This role oversees market planning across regions, aligning messaging, positioning, and communications with the firm’s investment philosophy and business goals. Day-to-day responsibilities include designing and implementing integrated marketing plans, leading international marketing initiatives, and collaborating with leadership to support growth and reputation-building. The VP will manage marketing operations, oversee marketing analytics and reporting, and coordinate with sales and business development to ensure alignment between marketing activities and commercial objectives. This role also involves guiding external agencies or partners, maintaining brand consistency, and monitoring market trends and competitive activity to inform strategic decisions.

Qualifications

Key Responsibilities1. Global Marketing Strategy and PlanningDevelop and implement comprehensive global marketing strategies aligned with corporate objectives, revenue targets, and long-term business growth plans. Establish global marketing priorities, annual operating plans, campaign strategies, and performance objectives across key markets. Identify opportunities for market expansion, customer acquisition, brand development, and competitive differentiation. Translate company-wide business goals into actionable marketing initiatives with clear timelines, budgets, and measurable outcomes. Regularly evaluate marketing performance and adjust strategies to respond to market trends, customer behavior, and changing business priorities. Brand Management and Market PositioningOversee global brand strategy, positioning, messaging, and communication standards to maintain a consistent and recognizable brand identity. Develop compelling value propositions that communicate the company's products, services, and competitive advantages to target audiences. Ensure marketing materials, campaigns, and communications reflect the company's brand guidelines and strategic positioning. Lead initiatives to strengthen brand awareness, reputation, customer trust, and market credibility across international markets. Monitor competitor activities and industry developments to identify opportunities to improve brand differentiation and market positioning. Global Demand Generation and Lead AcquisitionDesign and oversee integrated demand-generation programs to increase brand awareness, attract qualified prospects, and support revenue growth. Develop scalable marketing campaigns across digital channels, content marketing, email marketing, events, partnerships, and other relevant platforms. Collaborate with sales and business development teams to establish lead-generation priorities, qualification standards, and conversion objectives. Optimize marketing funnels and customer acquisition strategies to improve lead quality, conversion rates, and cost efficiency. Establish consistent measurement practices to evaluate campaign effectiveness, pipeline contribution, and return on marketing investment. Digital Marketing and Marketing TechnologyLead the development and execution of global digital marketing strategies across search, social media, websites, paid advertising, email, and other digital channels. Oversee marketing automation, customer relationship management systems, analytics platforms, and other marketing technologies. Use customer data, campaign analytics, and market intelligence to improve audience targeting, personalization, and marketing performance. Ensure digital campaigns are optimized for customer engagement, lead conversion, brand consistency, and measurable business outcomes. Evaluate emerging marketing technologies and digital trends to identify opportunities for innovation, operational efficiency, and competitive advantage. Regional Marketing and International ExpansionOversee regional marketing strategies and ensure alignment between global objectives and local market requirements. Work with regional leaders to adapt messaging, campaigns, and marketing programs to cultural differences, customer expectations, and market conditions. Identify new market opportunities through market research, competitive analysis, customer segmentation, and regional performance assessments. Establish global marketing standards while allowing appropriate flexibility for local execution and market-specific initiatives. Coordinate cross-regional campaigns, share successful practices, and strengthen collaboration among international marketing teams. Cross-Functional Collaboration and Revenue AlignmentPartner with sales, product management, business development, customer success, and executive leadership to align marketing priorities with commercial objectives. Develop integrated go-to-market strategies for new products, services, market segments, and geographic regions. Work with sales leadership to improve lead management, pipeline development, customer acquisition, and marketing-to-sales conversion. Collaborate with product teams to communicate customer insights, market opportunities, and competitive intelligence. Provide executive leadership with marketing performance reports, strategic recommendations, and insights into growth opportunities. Marketing Budget and Performance ManagementDevelop and manage global marketing budgets, ensuring resources are allocated effectively across regions, channels, campaigns, and strategic initiatives. Establish key performance indicators (KPIs) for brand awareness, lead generation, customer acquisition cost, conversion rates, pipeline contribution, and return on investment. Monitor campaign spending and performance to identify inefficiencies, improve resource utilization, and maximize marketing effectiveness. Implement reporting frameworks that provide clear visibility into marketing results, budget utilization, and business impact. Work with finance and executive leadership to evaluate marketing investments, forecast outcomes, and prioritize high-value opportunities. Marketing Team Leadership and Organizational DevelopmentLead, mentor, and develop global marketing directors, regional marketing leaders, and specialized marketing teams. Establish clear organizational structures, performance expectations, professional development plans, and accountability standards. Build a collaborative, results-oriented marketing culture that encourages creativity, data-driven decision-making, and continuous improvement. Oversee recruitment, talent development, succession planning, and resource allocation to support the company's evolving marketing needs. Promote consistent marketing practices, knowledge sharing, and cross-functional collaboration to strengthen the effectiveness of the global marketing organization. QualificationsEducationBachelor's degree in Marketing, Business Administration, Communications, International Business, or a related field. Master's degree in Business Administration (MBA), Marketing, or a related discipline is preferred. Additional professional training in digital marketing, brand strategy, international marketing, or business leadership is an advantage. Experience20+ years of progressive experience in marketing, brand management, demand generation, or related business functions. 10+ years of experience leading senior marketing professionals, regional teams, or multi-market marketing operations. Demonstrated success in developing and executing global marketing strategies that drive brand growth, customer acquisition, and measurable business results.