Vice President of Marketing

Role Description The Vice President of Marketing is a full-time, remote role responsible for leading the overall marketing strategy and brand positioning for TotalPath Behavioral & Recovery. This role oversees the development and execution of integrated marketing plans that promote behavioral health services, increase community awareness, and support client acquisition and retention. Day-to-day responsibilities include directing market research, shaping messaging across digital and traditional channels, managing public relations initiatives, and ensuring consistent brand voice in all communications. The Vice President of Marketing will collaborate with executive leadership and clinical teams to align marketing efforts with organizational goals, monitor performance metrics, and optimize campaigns based on data-driven insights. This role also involves managing marketing budgets, mentoring marketing staff, and cultivating strategic partnerships with community organizations, healthcare providers, and referral sources.

Qualifications

Demonstrated expertise in Market Planning and Marketing Management, with the ability to develop and execute comprehensive, mission-aligned marketing strategies. Strong skills in Market Research and Marketing, including audience segmentation, competitive analysis, and data-driven campaign optimization. Experience in Public Relations, media outreach, and reputation management within healthcare or human services settings. Proven leadership experience in senior marketing roles, preferably in behavioral health, healthcare, or nonprofit organizations. Bachelor’s degree in Marketing, Communications, Business, or a related field; an advanced degree (MBA, MPH, or similar) is beneficial. Ability to work effectively in a remote environment, manage cross-functional teams, and collaborate with clinical and administrative leaders. Exceptional written and verbal communication skills, with a track record of creating inclusive, culturally responsive messaging. Experience with digital marketing tools, CRM platforms, analytics software, and campaign management systems. Commitment to ethical marketing practices, client privacy, and reinforcing the organization’s mission of hope, recovery, and community wellness.