VP of Brand Strategy

Role Description The VP of Brand Strategy is a full-time, remote role responsible for shaping and elevating WIPM’s global brand across all channels and programs. This role leads the development and execution of brand positioning, messaging frameworks, and narrative for key initiatives such as masterclasses, buildathons, meetups, and partnerships. Day-to-day tasks include overseeing integrated digital campaigns, collaborating with program leads and partners to ensure brand consistency, and using data to refine brand strategy and audience engagement. The VP will manage content and design direction, steward brand guidelines, and coordinate with leadership on fundraising, sponsorships, and community growth efforts. This role also involves monitoring market trends, championing inclusive and gender-neutral storytelling, and representing WIPM’s brand vision in external events and strategic conversations.

Qualifications

Strong Analytical Skills to interpret data, track brand performance, and inform strategic decisions. Expertise in Strategic Planning and Digital Strategy to design and execute cohesive brand, content, and campaign roadmaps. Experience in Consulting and stakeholder management to advise leadership, partners, and program teams on brand-related initiatives. Foundational knowledge of Finance to support budgeting, sponsorship proposals, and ROI analysis for brand and marketing activities. Proven leadership experience in brand, marketing, or product marketing within startups, non-profits, or global communities. Excellent written and verbal communication skills, with the ability to craft clear, inclusive, and compelling narratives. Demonstrated commitment to equity, inclusion, and the advancement of underrepresented talent in marketing and tech. Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.