Vice President of Marketing
Company Description
Excelsior Mariaburg is a Belgian football club based in Sint-Mariaburg, Brasschaat, competing in the Tweede Provinciale division. The club was founded in 2019 following a merger between K. Mariaburg VK and KFC Excelsior Kaart and is registered with the Royal Belgian Football Association under number 5357. Guided by the vision “Samen Sterk, Jeugd Voorop” (“Stronger Together, Youth First”), Excelsior Mariaburg focuses on the development and progression of its own youth players into the first teams. The club fosters a community-oriented environment with an emphasis on long-term talent development and sustainable growth. Role Description The Vice President of Marketing is a full-time, remote role responsible for leading Excelsior Mariaburg’s overall marketing vision and strategy. This role oversees brand positioning, campaign planning, and execution across digital and traditional channels to grow club visibility, fan engagement, and sponsorship appeal. Day-to-day responsibilities include developing annual marketing plans, analyzing market and audience data, managing budgets, and coordinating with leadership, coaches, and community partners to ensure consistent messaging. The Vice President of Marketing will also guide public relations activities, oversee content and social media strategies, and measure performance against clear objectives to support both sporting and commercial goals.
Qualifications
Candidates should possess strong skills in Marketing Management and Marketing to define and drive the overall marketing vision and plans. Candidates should possess skills in Market Planning and Market Research to design data-informed strategies and understand target audiences and stakeholders. Candidates should possess skills in Public Relations to manage media outreach, reputation, and communication with fans, sponsors, and the broader community. Proven experience in senior or executive marketing roles, preferably within sports, entertainment, or community organizations. Demonstrated ability to lead remote teams, collaborate across functions, and manage multiple projects and deadlines. Strong analytical, budgeting, and reporting skills, with proficiency in digital marketing tools and platforms. Excellent written and verbal communication skills in English; knowledge of Dutch is an advantage. Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.