Vice President of Marketing

Company Description

Competent Electric System is a private company specializing in electrical infrastructure development across India, with a strong focus on railway electrification. The organization delivers end-to-end Railway OHE (Overhead Equipment) and PSI (Power Supply Installation) contract solutions, supported by an in-house manufacturing unit. Its work spans the design and execution of Class-A electrification projects for a diverse client base, including Indian Railways and private sector companies. By combining engineering expertise, manufacturing capabilities, and project delivery, Competent Electric System helps power reliable, safe, and efficient rail networks. Role Description The Vice President of Marketing is a full-time, remote leadership role responsible for defining and driving the overall marketing vision and strategy for Competent Electric System. This role oversees brand positioning, integrated marketing campaigns, and communication initiatives that support business growth in the electrical infrastructure and railway electrification sectors. Day-to-day responsibilities include leading market planning, guiding market research efforts, managing the marketing team, and aligning marketing programs with organizational goals and sales priorities. The Vice President of Marketing will collaborate closely with senior leadership, business development, operations, and product teams to ensure a consistent market message and a strong competitive presence. The role also includes oversight of public relations, digital marketing, and stakeholder communication to strengthen the company’s visibility and reputation.

Qualifications

Demonstrated expertise in strategic Market Planning and Market Research to identify opportunities, trends, and customer needs. Strong Marketing Management and Marketing skills to design, implement, and optimize multi-channel marketing programs. Experience in Public Relations, including media relations, corporate communications, and reputation management. Proven track record in senior marketing leadership roles, preferably in infrastructure, engineering, energy, or related industries. Ability to lead remote teams, collaborate cross-functionally, and manage multiple projects with clear priorities and timelines. Excellent analytical, presentation, and written communication skills, with comfort using data-driven decision-making. Familiarity with digital marketing, branding, and B2B marketing strategies in industrial or project-based businesses. Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; an advanced degree (MBA or equivalent) is an advantage.