Vice President of Marketing

Company Description

Apex Wheels is an individual and family services company headquartered at 15 Empire Way in Gloucester, United Kingdom. The organization focuses on providing supportive services that enhance the daily lives and mobility of individuals and families. Apex Wheels values reliability, safety, and customer-centered solutions, aiming to build long-term relationships with clients and partners. Team members are encouraged to bring innovative ideas that improve service quality and strengthen the company’s brand presence in a competitive market. Role Description The Vice President of Marketing is a full-time, remote role responsible for leading Apex Wheels’ overall marketing vision and execution. This position oversees the development and implementation of strategic marketing plans that support business growth, brand positioning, and customer engagement. Day-to-day responsibilities include directing market research initiatives, defining target segments, managing integrated marketing campaigns, and optimizing digital and traditional channels. The role also involves supervising the marketing team, collaborating with senior leadership on go-to-market strategies, managing the marketing budget, and aligning messaging across public relations and communications. The Vice President of Marketing is expected to use data-driven insights to refine marketing efforts, improve performance metrics, and strengthen Apex Wheels’ presence in key markets.

Qualifications

Candidates should possess strong Market Planning and Marketing Management skills to develop and lead comprehensive marketing strategies. Candidates should possess Market Research and Marketing skills to analyze customer needs, competitor activity, and market trends. Candidates should possess Public Relations skills to manage brand reputation, media relations, and external communications. Candidates should have experience in leadership roles, including managing cross-functional teams and collaborating with executive stakeholders. Candidates should have demonstrated expertise in digital marketing, brand strategy, and performance measurement (KPIs, ROI, analytics). Candidates should possess excellent written and verbal communication skills, with the ability to present complex information clearly. Candidates should have a proven track record in developing and executing marketing campaigns in services or related industries. A bachelor’s degree in Marketing, Business, Communications, or a related field is required; an advanced degree (e.g., MBA) is preferred.