Vice President of Marketing Management
Company Description
Rigsby Investment Company is a real estate organization headquartered in Robertsdale, Alabama, serving clients across diverse property markets. The company focuses on acquiring, managing, and optimizing real estate assets to deliver long-term value and stable returns. With a commitment to professional integrity and careful market analysis, Rigsby Investment Company aims to build strong relationships with investors, partners, and communities. The organization offers a collaborative environment where experienced professionals contribute to strategic growth and portfolio performance. Role Description The Vice President of Marketing Management is a full-time remote role responsible for leading the overall marketing strategy and brand positioning for Rigsby Investment Company. This role oversees market planning and research initiatives, ensuring that insights are translated into effective campaigns that support property acquisitions, leasing, and investor relations. Day-to-day responsibilities include managing marketing programs across digital and traditional channels, coordinating public relations activities, and developing messaging that strengthens the company’s presence in key real estate markets. The Vice President will collaborate closely with senior leadership, provide guidance to marketing team members and external agencies, monitor performance metrics, and adjust strategies to meet business goals and budget expectations.
Qualifications
Strong expertise in Marketing Management and Marketing, with a track record of leading strategic initiatives that drive business growth. Demonstrated experience in Market Planning and Market Research to identify opportunities, segment audiences, and inform data-driven decisions. Proficiency in Public Relations, including media relations, reputation management, and external communications. Experience in real estate or financial services marketing is highly beneficial. Advanced skills in digital marketing, brand management, and campaign analytics. Proven leadership capabilities, including mentoring teams, managing budgets, and influencing cross-functional stakeholders. Excellent written and verbal communication skills, with the ability to present complex information clearly to executives and investors. Bachelor’s degree in Marketing, Business, Communications, or a related field; graduate degree (MBA or similar) is a plus.