VP of Brand & Marketing Strategy

Role Description The VP of Brand & Marketing Strategy is a full-time, remote role responsible for leading the overall brand vision and integrated marketing strategy for Luxury Retail Fashion. This position oversees the development of brand positioning, messaging frameworks, and long-term market plans to strengthen brand equity and drive customer acquisition and retention. Day-to-day responsibilities include directing multi-channel marketing campaigns, guiding content and creative teams, interpreting market and consumer insights, and aligning brand initiatives with merchandising, e-commerce, and retail operations. The role also manages budgets and agency partnerships, sets performance metrics, and supports executive decision-making through clear reporting and strategic recommendations. This leader is expected to foster cross-functional collaboration, ensure consistency across all brand touchpoints, and mentor a high-performing marketing team.

Qualifications

Strong Brand Strategy and Brand Management skills, including the ability to define positioning, evolve brand architecture, and maintain cohesive visual and verbal identity. Expertise in Market Planning and Marketing, with experience in building go-to-market plans, managing campaigns, and optimizing spend across channels. Proven capability in growing Brand Awareness through digital, social, PR, influencer, and experiential initiatives. Extensive leadership experience in fashion, retail, or consumer brands, with a track record of managing and developing diverse, distributed teams. High proficiency in data-driven decision-making, including use of analytics tools, KPIs, and customer insights to shape strategy. Excellent written and verbal communication skills, with the ability to present complex strategies to executive stakeholders. Bachelor’s degree in Marketing, Business, Communications, or a related field; an advanced degree (MBA or equivalent) is beneficial. Experience working in remote or hybrid environments, with strong organizational skills and the ability to manage multiple initiatives simultaneously.