VP of Brand Strategy

Company Description

PGC Brands – Potentialize Globally Consumer Brands is dedicated to helping consumer brands grow, differentiate, and expand their presence in markets worldwide. The organization focuses on building strong, scalable brand platforms that connect with diverse audiences and drive sustainable business results. By combining strategic thinking with data-informed decision-making, PGC Brands supports clients in clarifying their brand vision and positioning. The team partners closely with consumer-focused companies to refine their brand strategies and execute impactful initiatives across digital and traditional channels. Role Description The VP of Brand Strategy is a full-time, remote leadership role responsible for shaping and driving brand strategy across PGC Brands’ portfolio and client engagements. This position oversees the development of brand positioning, messaging frameworks, and go-to-market strategies, ensuring alignment with business objectives and market opportunities. Day-to-day responsibilities include leading strategic planning sessions, guiding market and competitive analysis, and translating insights into clear brand narratives and action plans. The VP will collaborate with marketing, finance, digital, and consulting teams to integrate brand strategy into campaigns, product launches, and long-term growth plans. The role also involves mentoring team members, presenting strategic recommendations to senior stakeholders, and continuously evaluating brand performance to optimize impact and return on investment.

Qualifications

Strong analytical skills to interpret market data, consumer insights, and performance metrics, and convert them into clear strategic recommendations. Proven experience in strategic planning and brand consulting, including developing brand architectures, positioning, and long-term growth roadmaps. Solid understanding of finance and business modeling to connect brand initiatives with revenue, profitability, and overall financial outcomes. Expertise in digital strategy, including omnichannel brand experiences, digital marketing integration, and measurement of digital brand performance. Extensive background in brand management or marketing leadership within consumer brands or agency environments. Demonstrated ability to lead cross-functional teams, manage complex projects, and work effectively in a remote, collaborative setting. Excellent written and verbal communication skills, including the ability to present strategic ideas and influence senior decision-makers. Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree (MBA or similar) is beneficial. Experience with global or multi-market brand strategy and understanding of diverse consumer segments is an advantage.