VP of Brand Strategy

Role Description The VP of Brand Strategy is a full-time remote role responsible for defining and leading the brand vision, positioning, and narrative for Women in Product Marketing™. This role oversees brand strategy across digital channels, events, content, and partnerships to ensure a consistent, compelling identity that reflects WIPM’s mission and global community. Day-to-day responsibilities include developing and refining brand frameworks, guiding messaging for campaigns and programs, collaborating with marketing, partnerships, and community teams, and reviewing content to maintain brand standards. The VP will analyze brand performance metrics, audience insights, and market trends to inform strategic decisions and optimize engagement. This role also involves building relationships with external partners and sponsors, supporting fundraising and strategic initiatives, and representing the brand in high-visibility forums.

Qualifications

Candidates should possess strong Analytical Skills to interpret brand performance data, audience insights, and market trends. Candidates should possess Strategic Planning and Digital Strategy skills to design and execute multi-channel brand initiatives. Candidates should possess Consulting and Finance skills to support sponsorships, partnerships, and resource allocation decisions. Proven experience leading brand or marketing strategy in a high-growth organization, community, or non-profit environment. Demonstrated ability to craft clear positioning, messaging frameworks, and storytelling for diverse global audiences. Excellent communication, stakeholder management, and cross-functional collaboration skills. Experience with product marketing, community-led growth, or women-centered initiatives is highly beneficial. Bachelor’s or higher degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.