VP of Customer Growth

Company Description

Martinhal Luxury Resorts is a collection of family-focused hotels and residences that combine luxury, contemporary design, and genuine hospitality. The brand began with the opening of Martinhal Sagres Beach Family Resort in 2010 and has since expanded to Quinta do Lago, Lisbon Chiado, and Lisbon Oriente. The newest development, Martinhal Residences, offers luxury branded residences in Lisbon Oriente. Martinhal fosters a passionate, collaborative, and globally diverse team culture where each person is treated as a valued member of the family. Joining Martinhal means building long-term, meaningful connections with colleagues who share core values and a dedication to exceptional guest experiences. Role Description The VP of Customer Growth is a full-time, remote role responsible for driving revenue and guest loyalty across Martinhal Luxury Resorts. This role oversees customer acquisition, retention, and lifecycle strategies, collaborating closely with sales, marketing, and operations to optimize occupancy, upsell opportunities, and repeat stays. Daily responsibilities include leading growth initiatives, analyzing customer data and performance metrics, defining and refining customer segments, and developing targeted campaigns to increase direct bookings and guest engagement. The VP will guide cross-functional teams, align growth plans with brand positioning, and ensure consistent, high-quality customer experiences across properties. The role also involves setting KPIs, reporting on results to senior leadership, and identifying new business and partnership opportunities that support long-term growth.

Qualifications

Demonstrated expertise in Sales and Business Development, with a track record of driving revenue growth and customer acquisition. Strong Team Leadership skills, including experience managing cross-functional teams and fostering a collaborative, performance-oriented culture. Proven Strategic Planning capabilities, with the ability to design and execute data-driven customer growth strategies across multiple markets. Marketing experience focused on customer lifecycle, brand positioning, and digital campaigns that enhance guest loyalty and direct bookings. Relevant experience in hospitality, travel, or luxury services is highly beneficial, particularly in multi-property or international environments. Advanced analytical skills, comfort with data and metrics, and proficiency in CRM, marketing automation, and reporting tools. Excellent communication, negotiation, and stakeholder management skills, with fluency in English; additional languages are an advantage. Bachelor’s degree in Business, Marketing, Hospitality Management, or a related field; an advanced degree is a plus. Ability to work effectively in a remote setting, manage priorities across time zones, and travel occasionally to resort locations as needed.