VP of Digital Marketing

Company Description

PaidSync.ai is an AI-powered ad management platform that allows teams to manage their entire paid media stack through simple conversation from tools like ChatGPT, Claude, Gemini, or the PaidSync dashboard. The platform unifies major ad channels such as Google, Meta, LinkedIn, TikTok, Microsoft, Snapchat, Pinterest, Reddit, X, and OpenAI Ads in one place, while connecting core measurement tools including Google Analytics 4, Google Tag Manager, Google Search Console, and Google Merchant Center. Users can launch and optimize campaigns, reduce wasted spend, configure conversion tracking, manage Shopping feeds, and build cross-channel reports with transparent review and approval workflows. PaidSync is built on trust, ensuring every change is drafted for user review before implementation. Founded by Ahmed Ashraf, a top 3% Google Premier Partner with over $500M in managed ad spend, PaidSync is a verified partner across Google, Meta, LinkedIn, and TikTok. Role Description The VP of Digital Marketing will lead PaidSync.ai’s global digital marketing strategy and execution across all relevant channels. This full-time remote role is responsible for building and scaling demand generation programs, performance marketing campaigns, and brand awareness initiatives that drive customer acquisition and retention. Day-to-day responsibilities include overseeing paid media strategy, guiding content and creative direction, optimizing marketing funnels, and aligning messaging with product positioning and sales objectives. The VP will analyze performance data, develop insight-driven marketing plans, manage budgets, and collaborate closely with product, sales, and customer success to ensure cohesive go-to-market execution. This role also involves mentoring and growing the marketing team, establishing best practices, and championing experimentation and continuous improvement in digital marketing.

Qualifications

Strong skills in Market Planning and Marketing Management to design and execute comprehensive digital marketing strategies. Demonstrated experience in Market Research to identify customer needs, segment audiences, and inform data-driven decision-making. Deep expertise in Marketing and Digital Marketing across paid, owned, and earned channels, with a focus on performance and growth. Experience in Public Relations and brand communication to enhance market presence and support thought leadership initiatives. Proven track record leading high-impact B2B SaaS or adtech marketing programs, including demand generation and funnel optimization. Hands-on experience with major ad platforms (e.g., Google, Meta, LinkedIn, TikTok) and analytics tools (e.g., GA4, Tag Manager). Strong analytical skills, including comfort with KPIs, attribution, experimentation, and marketing automation platforms. Leadership experience managing and developing multidisciplinary marketing teams in a fast-paced, remote environment. Excellent written and