VP of Marketing

Role Description The VP of Marketing at Pro Cv - emploi is a part-time, remote position responsible for leading the overall marketing vision and execution. This role oversees the development and implementation of marketing plans, brand positioning, and go-to-market strategies to support business growth. Day-to-day responsibilities include guiding market research initiatives, analyzing performance data, managing marketing campaigns across channels, and aligning messaging with organizational goals. The VP of Marketing collaborates with cross-functional teams, provides strategic direction to marketing staff and partners, and ensures consistent, inclusive communication with internal and external stakeholders. This position also manages public relations activities, including media outreach and reputation management, while optimizing budgets and reporting on marketing outcomes to leadership.

Qualifications

Demonstrated ability to lead comprehensive marketing initiatives, including Marketing, Marketing Management, and Market Planning. Strong analytical skills and experience in Market Research to identify trends, segment audiences, and inform strategy. Proficiency in Public Relations, including media relations, stakeholder communication, and brand reputation management. Proven experience in senior marketing leadership roles, ideally as a director or VP-level leader in a related industry. Strategic thinking skills with the ability to translate business objectives into measurable marketing plans and campaigns. Excellent written and verbal communication skills, with the ability to present complex information clearly to diverse audiences. Experience working in remote or distributed teams, with strong self-management, time management, and collaboration skills. Familiarity with digital marketing channels, analytics tools, and CRM or marketing automation platforms. Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or equivalent experience is an asset. Commitment to inclusive, non-discriminatory communication and alignment with ethical marketing practices.