VP of Marketing & Brand Strategy

Role Description The VP of Marketing & Brand Strategy is a full-time remote role responsible for leading the overall marketing vision and brand positioning for Xhosa Beauty Brands. This role oversees the development and execution of integrated marketing campaigns, including digital, social, and traditional channels, to drive brand awareness, customer acquisition, and loyalty. The VP will define brand strategy, manage messaging and visual identity, and ensure consistent storytelling across all touchpoints, including website, product packaging, and customer communications. Day-to-day responsibilities include guiding market research and competitive analysis, setting marketing KPIs, managing budgets, and collaborating with cross-functional teams such as product development, sales, and customer service. The role also involves building and mentoring a marketing team, managing agency and vendor relationships, and representing the brand in strategic partnerships, events, and public-facing initiatives.

Qualifications

Demonstrated expertise in Marketing Management and Marketing, with a track record of leading brand strategy and integrated campaigns. Strong skills in Market Planning and Market Research to develop data-driven strategies and inform product and positioning decisions. Experience in Public Relations, including media outreach, brand reputation management, and communication planning. Proven leadership experience in senior marketing roles within beauty, wellness, CPG, or a related consumer brand environment. Ability to operate effectively in a remote, high-growth setting, including strategic planning, team leadership, and cross-functional collaboration. Advanced analytical skills, with proficiency in marketing analytics tools and performance measurement across digital and traditional channels. Excellent written and verbal communication skills, with the ability to craft clear, compelling brand narratives for diverse audiences. Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or equivalent experience is beneficial.