VP of Marketing & Business Development

Role Description The VP of Marketing & Business Development is a full-time, remote role responsible for leading integrated marketing and growth initiatives for Perfume Expo America LLC. This position oversees strategic planning and execution of marketing campaigns to promote the trade show, attract exhibitors, and increase qualified attendance. Daily responsibilities include developing and refining market positioning, directing digital and traditional marketing activities, and managing public relations and brand communications. The role also involves identifying new business opportunities, building strategic partnerships with brands and retailers, negotiating sponsorships, and maintaining relationships with key stakeholders in the beauty and fragrance industry. The VP collaborates with internal teams and external vendors, monitors performance metrics, manages budgets, and provides regular reports and recommendations to senior leadership.

Qualifications

Demonstrated expertise in Market Planning and Marketing Management to design and execute effective, multi-channel marketing strategies. Strong Market Research and Marketing skills to analyze industry trends, segment audiences, and optimize outreach to exhibitors and attendees. Proficiency in Public Relations to manage media outreach, press materials, and brand reputation within the beauty and fragrance sector. Proven experience in business development, partnership cultivation, and revenue-generating initiatives in trade shows, events, or related industries. Excellent communication, negotiation, and presentation skills, with the ability to influence and collaborate at senior levels. Ability to work independently in a remote environment, manage multiple projects, and lead cross-functional teams toward shared goals. Familiarity with fragrance, beauty, or luxury consumer products markets is highly beneficial. Bachelor’s degree in Marketing, Business, Communications, or a related field; an advanced degree is a plus.