VP of Product Marketing

Role Description The VP of Product Marketing is a full-time, remote leadership role responsible for defining and executing product marketing strategy across the organization. This position oversees go-to-market planning, drives product positioning and messaging, and partners closely with product management, sales, and broader marketing teams to ensure successful launches and sustained growth. Day-to-day responsibilities include leading the development of value propositions and competitive narratives, creating sales enablement tools and content, and analyzing market, customer, and competitor insights to inform product and marketing decisions. The VP will manage and mentor a product marketing team, align cross-functional stakeholders on strategic priorities, and track performance metrics to optimize campaigns and launch activities. This role is expected to act as a key voice of the customer, representing market needs and feedback in executive discussions and product roadmapping.

Qualifications

Demonstrated expertise in Go-to-Market Strategy, including launch planning, cross-functional coordination, and post-launch optimization. Strong skills in Positioning (Marketing), with experience developing clear, differentiated messaging, value propositions, and competitive positioning. Robust Marketing background, including demand generation collaboration, brand alignment, and performance measurement across channels. Hands-on Product Management collaboration experience, working closely with product leaders on roadmaps, feature prioritization, and customer insights. Proven partnership with Sales teams, including developing sales enablement materials, training, and feedback loops to improve win rates. Extensive experience in a senior product marketing or related leadership role, ideally in B2B or technology-driven environments. Ability to interpret data and market research to guide strategic decisions; strong analytical and problem-solving skills. Exceptional communication, presentation, and storytelling skills, with comfort engaging executive stakeholders and external audiences. Track record of building, leading, and mentoring diverse, high-performing teams in a remote or distributed environment. Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree (MBA or similar) is beneficial.