VP of Sales & Marketing

Role Description The VP of Sales & Marketing is a full-time remote role responsible for driving revenue growth and brand visibility across Cosway’s owned and partner beauty brands. This role oversees the development and execution of integrated sales and marketing strategies, aligning commercial objectives with brand positioning and product launches. Day-to-day responsibilities include leading and coaching sales and marketing teams, managing key accounts and channel partners, setting and monitoring performance targets, and ensuring effective sales operations processes. The VP will collaborate with product development, finance, and operations to forecast demand, optimize pricing and promotions, and support go-to-market plans for new and existing lines. This role also requires analyzing market trends, customer insights, and competitive activity to refine strategies and identify new business opportunities, while maintaining strong, inclusive relationships with internal and external stakeholders.

Qualifications

Strong proficiency in Sales, Sales Management, and Sales Operations to lead high-performing teams and drive consistent revenue growth. Demonstrated experience in Business Development, including identifying new markets, channels, and partnerships within the beauty or consumer products sector. Proven skills in Account Management, with a track record of building and sustaining strategic relationships with key retailers, distributors, and salon partners. Extensive background in marketing strategy, brand positioning, and go-to-market planning for multi-brand portfolios (beauty or related industries preferred). Ability to interpret market data, financial reports, and customer insights to inform commercial decisions and optimize performance. Inclusive leadership style, with experience managing remote and cross-functional teams and fostering a collaborative, non-discriminatory work environment. Excellent communication, negotiation, and presentation skills, with comfort representing the company in external meetings and industry events. Bachelor’s degree in Business, Marketing, or a related field; MBA or equivalent senior-level experience is highly beneficial.