Web & Marketing Designer (WFH)
About the Company
Rocket Media is a digital marketing agency with 22 years of experience working with home services businesses across the United States. The agency combines web design, search engine optimization (SEO), paid media, content, and development to help clients improve their digital presence and marketing performance.
About the Role
Rocket Media is seeking a multidisciplinary Digital Designer to lead creative work across website design, digital advertising, email marketing, and brand collateral. The role is primarily focused on web design, with approximately 60% of the work dedicated to websites and landing pages and the remaining 40% focused on brand and marketing design. You will work directly with strategists, developers, SEO specialists, content teams, and paid media professionals to create effective digital experiences. The position calls for someone who can take ownership of projects from concept through delivery, understands how design influences user behavior and conversions, and can manage multiple projects without sacrificing quality.
Key Responsibilities
Design custom websites, landing pages, web banners, and HTML email campaigns aligned with client marketing strategies, primarily for HVAC and home services businesses. Create visual interfaces for new websites and enhancements to existing properties, focusing on user experience and conversion rates. Develop responsive, mobile-first designs using modern tools such as Figma. Recommend redesigns and improvements to existing websites to enhance usability, appearance, and performance. Maintain consistent branding across multiple websites and digital properties. Prepare design specifications and assets for developer handoff. Design Ignition landing pages optimized for paid campaign performance. Collaborate with content, SEO, PPC, and development teams throughout the design and release process. Create creative assets for paid social, display, and over-the-top (OTT) advertising. Design client newsletter templates, email marketing assets, remarketing banners, and supporting digital materials. Develop social media graphics, templates, client-facing reports, presentations, and marketing collateral. Create visual assets for client proposals and pitch materials. Maintain and improve brand consistency across client deliverables. Manage third-party design resources when needed. Contribute to reusable design templates and assets that help accelerate future projects. Required Qualifications 3–5 years of experience in responsive website design. Advanced knowledge of Figma; Sketch is also acceptable. Experience with Adobe Photoshop and Illustrator. Experience designing complete websites from initial concept through completion, rather than working only on individual components. Strong understanding of responsive web design strategies and current design trends. Ability to design with conversion rates and user behavior in mind, balancing functionality with visual quality. Exceptional attention to detail, including consistency in spacing, layouts, and visual elements. Ability to manage multiple projects with quick turnaround times. Excellent communication and organizational skills. Ability to work independently and deliver projects in a remote work environment without close supervision.
Preferred Qualifications
Previous experience working at a digital or creative agency. Background in home services, skilled trades, or other business-to-consumer (B2C) industries. Experience with AI design tools such as Midjourney or Adobe Firefly. Understanding of CSS and HTML. Motion graphics or video editing skills. Familiarity with WordPress or other content management system (CMS) design workflows. Experience with ServiceTitan or similar home services platforms. Salary & Benefits Benefits include a 401(k) plan with employer matching. Medical, dental, and vision coverage. Flexible work schedule. Quarterly company-wide team-building events. Access to high-quality technology and equipment for work. An on-site office facility with food and drinks available, including a cereal bar. First 90-Day Expectations Take ownership of the design queue, with the goal of eliminating the backlog of bottlenecks by Day 60. Deliver at least two complete website designs through the full approval process. Build reusable templates and design assets to improve future project efficiency. Develop strong working relationships with development, SEO, content, and PPC teams. Translate client brand identities into effective, conversion-focused creative. Portfolio and Hiring Process Applicants should provide a portfolio containing at least three website design examples. Real client or professional work is preferred, although academic or exploratory projects are acceptable when professional examples are unavailable. Website designs created from scratch, rather than using pre-made templates or website-building services such as WordPress or Squarespace, are strongly preferred. Candidates should be prepared to discuss their work and explain their design decisions. Rocket Media describes its hiring process as a deliberate process intended to assess mutual fit and may involve multiple stages.