Chief Marketing Execution Officer

Role Description The Chief Marketing Execution Officer is a full-time, remote role responsible for translating the company’s commercial vision into practical, results-driven marketing initiatives. This role oversees the planning and implementation of marketing campaigns, ensuring alignment with business objectives and market conditions. Day-to-day tasks include leading market planning activities, coordinating market research efforts, and using insights to refine positioning, pricing, and promotional strategies. The Chief Marketing Execution Officer will manage marketing operations, supervise public relations activities, and collaborate closely with sales leadership to support revenue growth, customer acquisition, and retention. The role also involves monitoring campaign performance, managing budgets, optimizing channels, and ensuring consistent brand messaging across all internal and external communication.

Qualifications

Candidates should possess strong Market Planning skills, including the ability to develop strategic marketing plans, set goals, and allocate resources effectively. Candidates should possess Market Research capabilities to analyze consumer behavior, competitor activity, and market trends to inform decision-making. Candidates should possess Public Relations expertise to manage brand reputation, media engagement, and stakeholder communication. Candidates should possess Marketing Management experience in overseeing campaigns, coordinating teams, and optimizing marketing performance. Candidates should possess Sales-related skills to collaborate with sales teams, support lead generation, and align marketing initiatives with revenue targets. Proven experience in a senior marketing leadership role, preferably within trading, FMCG, or related sectors. Strong analytical, budgeting, and performance measurement skills, with proficiency in digital marketing tools and CRM systems. Excellent written and verbal communication skills in English; additional regional languages are an advantage. Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or relevant certifications are beneficial. Demonstrated ability to lead remote teams, work independently, and collaborate across diverse functions and cultures.