Chief Sales Officer

Company Description

Royal Tombstones is a privately owned, values-driven company that has been providing high-quality, affordable tombstones to families across South Africa for over fifteen years. The organization is committed to treating customers with compassion and understanding during difficult times. Royal Tombstones offers a full-service experience, from consultation and sales through to transport and fitting, supported by well-trained and motivated sales teams. The company operates as a multinational business with franchises in most major towns, ensuring reliable and efficient service across a broad geographic footprint. This combination of quality, affordability, and empathy forms the foundation of Royal Tombstones’ reputation and growth. Role Description The Chief Sales Officer (CSO) is a full-time remote role responsible for leading Royal Tombstones’ overall sales strategy and performance across all markets. This role oversees sales operations, sets revenue targets, and develops plans to expand market share while maintaining the company’s commitment to compassionate customer service. The CSO will manage and mentor sales leaders and teams, drive training initiatives, and implement best practices to improve conversion rates and customer experience. Daily responsibilities include analyzing sales data, optimizing processes, coordinating with franchise partners, and collaborating with senior leadership on pricing, product offerings, and strategic growth. The CSO will also represent the sales function in executive discussions, ensuring alignment between commercial objectives and the company’s values.

Qualifications

Strong experience in Sales and Sales Management, with a track record of meeting or exceeding revenue goals. Proficiency in Sales Operations, including forecasting, pipeline management, and process optimization. Demonstrated ability in Team Management and Training, including coaching and developing remote and distributed sales teams. Experience in multi-location or franchise environments and comfort working in a remote executive role. Excellent communication, negotiation, and relationship-building skills, with a customer-centric mindset. Strategic thinking and data-driven decision-making, including familiarity with CRM and sales analytics tools. Previous senior leadership experience in sales or commercial roles; experience in memorial, funeral, or related service industries is an advantage. Relevant bachelor’s degree in business, marketing, or a related field; an advanced degree is beneficial but not required.