Director of Customer Growth

Company Description

Martinhal Luxury Resorts, part of the Martinhal Family Hotels & Resorts collection, is a hospitality brand that combines luxury, family-friendly experiences, contemporary design, and genuine service. Since opening the first resort in Sagres in 2010, the group has expanded to premium locations including Quinta do Lago, Lisbon Chiado, and Lisbon Oriente, as well as the new Martinhal Residences in Lisbon Oriente. The company focuses on creating welcoming environments where guests and team members alike feel valued and cared for. Joining Martinhal means becoming part of a passionate, collaborative, and globally diverse team united by shared values and a commitment to excellence in hospitality. Role Description The Director of Customer Growth will lead strategies to drive guest acquisition, retention, and lifetime value across Martinhal Luxury Resorts’ portfolio. This full-time, remote role is responsible for designing and executing growth initiatives, including customer segmentation, loyalty programs, and targeted campaigns to increase occupancy and revenue. Day-to-day responsibilities include analyzing customer data and performance metrics, collaborating with sales, marketing, and operations teams, and identifying new market opportunities and distribution channels. The Director will oversee growth-related projects, manage cross-functional initiatives, and ensure consistent brand positioning and guest experience throughout the customer journey. This role also involves setting clear KPIs, optimizing funnels, and regularly reporting on results to senior leadership.

Qualifications

Strong analytical skills, including data interpretation, customer insights, and performance measurement to guide growth decisions. Proven experience in sales and business development, driving revenue growth and building strategic partnerships. Marketing expertise in customer acquisition, retention, and loyalty programs, ideally within hospitality or luxury services. Project management capabilities to lead cross-functional initiatives, set priorities, and deliver results within deadlines. Previous leadership experience in customer growth, commercial, or revenue-focused roles, preferably in hotels, resorts, or travel. Excellent communication and collaboration skills, with the ability to influence stakeholders and work effectively in a remote, international environment. Comfort with CRM platforms, analytics tools, and digital channels; experience with revenue management or distribution systems is a plus. Bachelor’s degree in Business, Marketing, Hospitality Management, or a related field; advanced degree is an advantage. Fluency in English; additional languages commonly used in tourism and hospitality are beneficial.