Director of Integrated Marketing Projects
Role Description The Director of Integrated Marketing Projects is a full-time remote role responsible for leading the planning, execution, and optimization of multi-channel marketing initiatives that support Akhtar Textile’s global sourcing and quality assurance services. This role oversees integrated marketing campaigns across digital, trade, and relationship-based channels, ensuring consistent brand messaging and alignment with business objectives. The director collaborates with leadership, sales, and client service teams to define marketing strategies, develop project timelines, allocate budgets, and manage external partners or agencies. Daily responsibilities include creating and refining market plans, coordinating public relations activities, evaluating campaign performance, and recommending data-driven improvements. The role also involves monitoring industry trends, identifying new marketing opportunities, and ensuring that all projects are delivered on time, within scope, and to a high standard of quality.
Qualifications
Strong market planning and strategic marketing skills, with experience developing and managing comprehensive marketing plans. Proficiency in integrated marketing and multi-channel marketing, including coordinating campaigns across online and offline channels. Experience in digital marketing and public relations, with the ability to manage brand presence, media outreach, and online campaigns. Proven track record in leading complex marketing projects, including project management, budgeting, and stakeholder coordination. Excellent analytical, communication, and presentation skills, with the ability to interpret data and translate insights into action. Background in B2B or industrial sectors such as textiles, manufacturing, or sourcing is highly beneficial. Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or relevant certifications are a plus. Comfort working remotely, demonstrating self-motivation, accountability, and effective collaboration across time zones.