Google Ads Bid & Automation Strategist

Leo Marketing is looking for a Google Ads Bid & Automation Strategist. Leo is a growth marketing agency investing in its technical paid-media layer — the systems and thinking that decide how real budgets actually behave inside the platform. About the role You will own how accounts bid and learn. Design bidding frameworks, set guardrails for targets and budgets, diagnose volatility, and build experiments that produce answers instead of anecdotes. This is a thinker's role inside a doer's team. You will work across the portfolio — e-commerce, B2B, regulated verticals — turning platform mechanics into predictable performance. What you'll be doing Designing bidding frameworks for Search, Shopping, and Performance Max Setting guardrails for targets, budgets, and bid strategy changes Diagnosing volatility through auction, query, and conversion signals Creating repeatable experiments on bidding and portfolio strategies Building automated alerts for pacing, efficiency, and tracking health Documenting playbooks and teaching account teams What makes you a fit: 4+ years with Google Ads bidding and optimization Deep fluency in tCPA, tROAS, value-based bidding, and portfolio strategies Strong measurement and experimentation discipline Ability to explain complex platform behavior in plain language Structured, systematic approach to analysis Compensation and benefits $126,000–$156,000 base salary Fully remote, flexible US schedule Complete health, dental, and vision coverage 4 weeks PTO plus holidays Generous technical learning budget and certification coverage Hardware, software, and workspace budget Join the technical team shaping how serious paid-search programs perform, with meaningful ownership, excellent compensation, and room to deepen your craft. Apply now and bring your ideas to Leo.