Head of Marketing

Head of Marketing – Web3 / AI innovation hub Remote- USA ONLY | Permanent | Executive-facing The opportunity We’re partnering with a well-established Web3 technology business to appoint a Head of Marketing. It’s a chance to take full ownership of marketing at an organisation with a strong research and engineering reputation and an engaged global user base. You’ll lead marketing across brand, content, community and go-to-market. You’ll work closely with the executive team and commercial leaders, and your success will be judged on business impact rather than vanity metrics. Most delivery runs through specialist partners, so you’ll pair a strong commercial and strategic head with the confidence to write, shape and approve the work yourself. What you’ll be doing Building and running a marketing plan that connects directly to revenue, pipeline and customer growth Choosing, briefing and managing a roster of external agencies and freelancers, supported by an in-house coordinator who handles day-to-day logistics Developing a clear, consistent brand voice and making sure it holds across multiple products and ventures Growing and energising developer, user and partner communities, with a real focus on retention and long-term loyalty Running integrated go-to-market launches from planning to post-campaign review Setting up reporting that shows marketing’s real commercial contribution, working with sales and finance on attribution and shared targets Shaping internal messaging alongside leadership so the internal story matches the external one Using automation and AI tools to do more with a small team, and setting sensible quality checks around them What we’re looking for A senior marketer, typically with 10+ years’ experience, who has led a marketing function before Proven experience delivering results through agencies and outsourced partners rather than a large in-house team Strong commercial and analytical skills, comfortable with funnel metrics, acquisition costs, customer value and retention data Experience building communities and running social channels across platforms such as X, Discord, Telegram, YouTube and Reddit Hands-on with modern marketing tech and AI tools, and keen to experiment A confident writer and communicator who can hold their own with executives and creative partners alike Web3, fintech, AI or deep-tech experience is a strong advantage Why apply Own the marketing agenda at a high-profile organisation in the blockchain space Direct access to senior leadership and real influence on commercial direction Fully remote, with a globally distributed team - must be based in the US. Salary - $200-250,000 + benefits and 401k