Junior Shopper & Customer Marketing Manager – DACH Region (German & English) – Driving Retail Growth & Shopper Insights at brighthush

About brighthush

brighthush is a forward‑thinking consumer brand that blends cutting‑edge design with sustainable ingredients to create products that resonate with modern shoppers. With a portfolio that spans personal care, household essentials, and lifestyle accessories, brighthush has rapidly expanded across Europe, establishing a reputation for authenticity, inclusivity, and data‑driven innovation. Our mission is simple: empower everyday consumers to feel confident, comfortable, and connected—one product at a time.

In the fast‑moving world of retail and wholesale, brighthush stands out by marrying deep shopper insights with bold marketing strategies. We thrive on collaboration, curiosity, and a relentless pursuit of excellence. Whether you’re a seasoned marketer or a fresh graduate with a passion for consumer behavior, brighthush offers a dynamic environment where your ideas can shape the future of retail.

Why Join brighthush?

• Impactful Work: Your analyses and strategies will directly influence product placement, promotional success, and ultimately, sales growth across the DACH market.
• Growth & Development: From mentorship programs to cross‑functional projects, we invest in your professional journey, ensuring you acquire new skills and broaden your industry knowledge.
• Inclusive Culture: Diversity, equity, and inclusion are core to our values. We celebrate different perspectives and encourage every team member to bring their authentic self to work.
• Flexible Work Environment: While we value collaboration, we also understand the importance of work‑life balance. Our remote‑first approach in Germany allows you to work from wherever you thrive.
• Competitive Compensation: We offer a comprehensive package that includes a base salary, performance bonuses, and a suite of benefits designed to support your well‑being.

Key Responsibilities

As a Junior Shopper & Customer Marketing Manager at brighthush, you will be the linchpin between shopper insights and actionable marketing initiatives. Your day‑to‑day tasks will include:

• Translating Shopper Strategies: Convert high‑level shopper insights into concrete, measurable marketing plans that align with our brand objectives.
• Coordinating Promotions: Work closely with the sales and merchandising teams to design, launch, and monitor in‑store and digital promotions across German drugstores, grocery chains, and specialty retailers.
• Analyzing Campaign Results: Collect, clean, and interpret data from multiple sources—sales figures, POS data, consumer surveys—to evaluate campaign performance and recommend optimizations.
• Store Visit Planning: Organize and execute periodic store visits to gather firsthand shopper feedback, assess shelf placement, and ensure brand compliance.
• Cross‑Functional Collaboration: Partner with product development, e‑commerce, and digital marketing teams to ensure a cohesive brand experience across all touchpoints.
• Reporting & Presentation: Prepare insightful dashboards and executive‑level presentations that communicate findings, insights, and strategic recommendations.
• Market Trend Monitoring: Stay abreast of emerging retail trends, competitor activities, and regulatory changes that could impact shopper behavior or marketing tactics.

Essential Qualifications

• Minimum 2 years of experience in shopper, trade, or customer marketing—preferably within the FMCG sector.
• Deep understanding of the German drugstore and grocery retail landscape, including key players, buying cycles, and shopper demographics.
• Proficiency in Microsoft Excel and Google Sheets for data analysis, and Microsoft PowerPoint/Google Slides for compelling storytelling.
• Native German speaker with fluent English communication skills (written and spoken).
• Completed bachelor’s degree in Business, Marketing, Communications, or a related field.
• Willingness and ability to travel for store visits and client meetings across the DACH region.

Preferred Qualifications

• Experience with advanced analytics tools (e.g., Tableau, Power BI, or similar).
• Knowledge of shopper research methodologies such as mystery shopping, focus groups, or ethnographic studies.
• Previous exposure to brand management or product lifecycle management.
• Strong project management skills, with a track record of delivering projects on time and within budget.
• Multilingual capabilities beyond German and English (e.g., French, Spanish, or Polish).

Key Skills & Competencies

• Analytical Thinking: Ability to dissect complex data sets and translate numbers into actionable insights.
• Strategic Mindset: Vision to align shopper insights with broader brand objectives and market opportunities.
• Communication: Clear, concise, and persuasive communication across all levels—from frontline staff to senior executives.
• Collaboration: Comfortable working in cross‑functional teams, building relationships, and fostering a culture of shared success.
• Adaptability: Thrive in a fast‑paced environment, pivoting quickly when priorities shift.
• Attention to Detail: Precision in data handling, reporting, and execution of marketing plans.

Career Growth & Learning Opportunities

At brighthush, we believe in nurturing talent from the ground up. As a Junior Shopper & Customer Marketing Manager, you will:

• Progress into senior shopper marketing roles, such as Shopper Marketing Lead or Category Manager.
• Gain exposure to global marketing initiatives, expanding your skill set beyond the DACH market.
• Participate in internal training programs covering advanced analytics, digital marketing, and brand strategy.
• Attend industry conferences and workshops to stay ahead of retail trends and network with peers.
• Take on mentorship responsibilities, guiding new hires and interns as you grow into a leadership position.

Work Environment & Culture at brighthush

Our remote‑first model in Germany offers flexibility while fostering a strong sense of community. We host regular virtual coffee chats, quarterly town halls, and annual retreats to keep our team connected. Our culture is built on:

• Innovation: Encouraging experimentation and data‑driven decision making.
• Transparency: Open communication channels across all levels.
• Well‑being: Comprehensive wellness programs, mental health support, and flexible working hours.
• Social Responsibility: Commitment to sustainability, ethical sourcing, and community outreach.

Compensation & Benefits

While specific figures vary based on experience, brighthush offers a competitive salary package that includes:

• Base salary commensurate with market standards for entry‑level marketing roles in Germany.
• Performance‑based bonuses tied to campaign success and company growth metrics.
• Health insurance, dental coverage, and a wellness stipend.
• Retirement savings plan with company match.
• Generous paid time off, including vacation, sick leave, and public holidays.
• Professional development budget for courses, certifications, and conference attendance.
• Flexible work arrangements and a supportive remote‑work infrastructure.

How to Apply

If you’re ready to bring your shopper marketing expertise to a brand that values creativity, data, and consumer connection, we’d love to hear from you. Submit your resume, a cover letter detailing your relevant experience, and any portfolio pieces that showcase your analytical and strategic thinking.

Join brighthush and help shape the future of retail—one shopper insight at a time.