Mandarin‑Speaking Social Media & Customer Engagement Executive – Lead Conversion, Content Creation, and Brand Amplification at brighthush

Introduction

Welcome to brighthush, a forward‑thinking beauty and wellness brand that blends cutting‑edge science with holistic care to deliver transformative skincare experiences. Our mission is to empower individuals to feel confident in their own skin, while fostering a culture of innovation, inclusivity, and sustainability. As we expand our digital footprint across Southeast Asia, we’re looking for a dynamic Mandarin‑speaking Social Media & Customer Engagement Executive to become a pivotal part of our growth story.

In this role, you’ll be the voice of brighthush on Facebook, Instagram, TikTok, and beyond. You’ll translate our brand promise into engaging content, nurture online conversations, and convert curious browsers into loyal customers. If you thrive in a fast‑paced, data‑driven environment and love turning social interactions into measurable business outcomes, we want to hear from you.

Key Responsibilities

1. Customer Engagement & Lead Conversion

• Real‑time Customer Support: Monitor all social media inboxes, comments, and direct messages during designated working hours. Respond to inquiries within 10–15 minutes, ensuring every interaction reflects brighthush’s tone of care and professionalism.
• Needs Assessment & Product Matching: Listen actively to customer questions, assess their skincare concerns, and recommend tailored treatments, services, or promotions that align with our product portfolio and brand guidelines.
• Appointment Funnel Management: Guide prospects through the booking journey— from initial interest to confirmed appointment—by coordinating with our Singapore outlet teams to verify availability and secure reservations.
• Follow‑Up & Nurturing: Proactively reach out to leads who haven’t yet booked, offering additional information, answering objections, and reminding them of limited‑time offers.
• Escalation Protocol: Identify complex or sensitive issues and forward them to the Singapore management team for resolution, ensuring a seamless customer experience.
• Data Integrity: Maintain meticulous records of all interactions, lead status, follow‑ups, and booking outcomes in our CRM, enabling accurate reporting and future strategy refinement.

2. Social Media Content Creation & Management

• Platform Stewardship: Own the day‑to‑day content calendar for Facebook, Instagram, and TikTok, ensuring brand consistency across all channels.
• Creative Production: Design eye‑catching graphics, carousel posts, and stories using Canva, and edit short‑form videos with CapCut or equivalent tools.
• Trend Analysis: Stay ahead of emerging social media trends, algorithm changes, and audience preferences, recommending fresh content ideas that boost engagement and reach.
• Collaboration with Singapore Team: Work closely with our Singapore creatives to source high‑quality assets, ensuring all visuals and copy align with brand standards.
• Content Calendar Management: Build and maintain a monthly content schedule, coordinating with marketing and product teams to align posts with launches, promotions, and seasonal campaigns.

3. Marketing & Campaign Support

• Campaign Execution: Support the planning and rollout of social media promotions, lead‑generation initiatives, and paid advertising campaigns.
• Copy & Visual Development: Craft compelling captions, promotional copy, and ad creatives that resonate with our Mandarin‑speaking audience.
• Performance Insight: Track customer responses to promotions, compile insights, and share actionable recommendations with senior management.
• Optimization: Continuously refine messaging, creative elements, and targeting strategies to improve conversion rates and ROI.

4. Reporting & Performance Improvement

• Daily Metrics Tracking: Log daily enquiry volumes, response times, lead status, and booking outcomes.
• Analytics Review: Monitor key performance indicators such as engagement rate, click‑through rate, and lead‑to‑booking conversion.
• Monthly Reporting: Produce comprehensive reports on social media performance, customer engagement, and booking results, highlighting trends and growth opportunities.
• Continuous Improvement: Identify gaps in service quality, content relevance, or conversion efficiency, and propose data‑driven solutions.

Essential Qualifications

• Experience: Minimum of one year in customer engagement, online sales, social media management, or a related field.
• Language Proficiency: Fluency in both English and Mandarin Chinese (spoken and written) is mandatory. Ability to respond to customer inquiries in Simplified Chinese with clarity and professionalism.
• Strong customer service and sales acumen: adept at understanding customer needs, recommending suitable services, and handling objections.
• Excellent responsiveness: manage multiple conversations simultaneously while maintaining high quality.
• Social media account management: proven track record of handling business pages on Facebook, Instagram, and TikTok.
• Design & editing skills: proficiency in Canva, CapCut, or equivalent tools for creating graphics and short‑form videos.
• Organizational excellence: initiative, self‑motivation, and the ability to work independently in a remote setting.
• Technical readiness: reliable high‑speed internet connection and a suitable home‑office setup.

Preferred Qualifications

• Background in the beauty, skincare, spa, wellness, or aesthetics industry.
• Experience with appointment scheduling, lead management, or online sales funnels.
• Familiarity with serving Singapore‑based customers and understanding of local market nuances.
• Knowledge of Facebook and Instagram advertising platforms, including campaign setup and optimization.

Skills & Competencies

• Strategic thinking: translate brand objectives into actionable social media tactics.
• Communication: articulate complex information in a clear, engaging manner.
• Analytical mindset: interpret data to drive decision‑making and continuous improvement.
• Creativity: generate fresh content ideas that resonate with diverse audiences.
• Adaptability: thrive in a fast‑paced, evolving digital landscape.
• Team collaboration: work effectively with cross‑functional teams, including marketing, product, and customer service.

Career Growth & Learning Opportunities

At brighthush, we believe in nurturing talent and fostering career progression. As a Social Media & Customer Engagement Executive, you’ll have access to:

• Mentorship from senior marketing leaders and product experts.
• Regular training sessions on the latest social media tools, analytics platforms, and customer experience best practices.
• Opportunities to lead cross‑functional projects, such as new product launches or regional expansion initiatives.
• A clear pathway to senior roles in digital marketing, community management, or brand strategy.

Work Environment & Company Culture

brighthush champions a flexible, inclusive, and collaborative culture. Key highlights include:

• Fully remote work model with flexible hours to support work‑life balance.
• Open communication channels: weekly all‑hands meetings, real‑time chat groups, and transparent decision‑making.
• Commitment to diversity and inclusion: we celebrate different perspectives and encourage creative risk‑taking.
• Wellness initiatives: virtual fitness classes, mental health resources, and quarterly team retreats.
• Environmental stewardship: sustainable packaging, carbon‑neutral operations, and community outreach programs.

Compensation & Benefits

While specific figures are tailored to experience and market conditions, brighthush offers a competitive salary package that includes:

• Base salary aligned with industry standards.
• Performance‑based bonuses tied to key metrics such as lead conversion and engagement growth.
• Health and wellness benefits: comprehensive medical coverage, dental, and vision plans.
• Professional development stipend for courses, certifications, and conferences.
• Employee stock‑option program to share in the company’s long‑term success.
• Generous paid time off, including vacation, sick leave, and personal days.

Key Performance Expectations

• Maintain first‑response times of 10–15 minutes during working hours.
• Consistently follow up with potential customers to maximize booking rates.
• Keep accurate, up‑to‑date records of all customer interactions and booking outcomes.
• Publish approved social media content according to the agreed calendar.
• Contribute proactive ideas to enhance customer engagement, lead conversion, and marketing performance.

Ready to Join brighthush?

If you’re passionate about beauty, technology, and customer experience, and you’re ready to make a tangible impact on a growing brand, we encourage you to apply today. Bring your creativity, data‑driven mindset, and bilingual fluency to a team that values innovation, collaboration, and personal growth.

Apply now to become a key player in brighthush’s journey to redefine skincare and wellness across Southeast Asia.

Originally posted on brighthush