Product Marketing Manager, Launches & Core Platform

This is a Fully Remote Job About Our Client: The organization operates in the modern commerce technology space, providing an AI operating system designed to consolidate business signals into a unified platform. It addresses challenges in understanding business performance and decision-making by offering AI-powered insights and automation that optimize marketing and inventory management. Serving over 65,000 brands, the company supports scalable profit growth through data-driven actions. About the Opportunity: The PRODUCT MARKETING MANAGER, LAUNCHES & CORE PLATFORM leads go-to-market launch initiatives and supports product marketing for the platform team. This role is responsible for managing launch calendars, creating engaging content, and coordinating cross-team efforts to ensure customers understand and adopt platform improvements. The position impacts how the organization communicates product value and drives customer engagement through organized, creative launch strategies. Responsibilities: Manage launch calendar, coordinating weekly drops and monthly launches with clear timelines and deliverables Develop and maintain a creative approach for recurring weekly drop programs Create content including copy, demos, videos, and visual assets to support launches Collaborate with social and creator teams for product reveal and walkthrough content Align customer communications across Growth, Lifecycle, and other channels Define and measure launch success, using feedback to improve future initiatives Lead product marketing for the platform team, translating technical improvements into customer value Own positioning and messaging for platform changes Conduct research and gather market insights to inform product and marketing strategies Partner with Lifecycle and Customer Success to support customer understanding and adoption Equip customer-facing teams with necessary materials and track adoption and feedback Requirements: Minimum 5 years of experience in product marketing, launch marketing, integrated campaigns, or related roles Proven ability to manage launches from concept through execution with measurable outcomes Strong creative skills with experience producing diverse content formats Proficient in using AI tools for research, ideation, and content creation Solid understanding of product marketing fundamentals including customer research and positioning Strong project management and collaboration capabilities Ability to assess scope, measurement, and campaign needs effectively Experience building recurring content series or creator collaborations is a plus Familiarity with e-commerce marketing or related tools and communities is advantageous Pay Range and Compensation Package: The expected base salary for this role is $115,000 to $125,000 per year Benefits & Perks: Medical coverage 401(k) plan with up to 3% company match 30 days of paid time off accrued monthly after the first 30 days Five sick days annually Nine paid company holidays Paid parental leave Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin. Note: TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.