Remote Position
[Remote] Associate Director, Direct Response Marketing and Fundraising
🌍 Remote · United States
💼 Full-time
Note: The job is a remote job and is open to candidates in USA. Hillel International is seeking an Associate Director of Direct Response Marketing and Fundraising to lead digital direct response strategy and multichannel fundraising campaigns. The role focuses on donor acquisition and stewardship, campaign performance analysis, cross-team collaboration, and supervision of the Digital Marketing Senior Coordinator.
Responsibilities
- Drive and execute digital direct response strategy and fundraising campaigns throughout the year, reaching and exceeding campaign-specific and overall annual revenue goals
- Oversee the growth and stewardship of our sustainer society (Hillel Heroes)
- Recommend and implement new, innovative strategies to acquire and retain more donors
- Write, design, build, and execute fundraising campaigns for email, Hillel’s website, text-to-give, and other digital efforts
- Test, evaluate, and analyze digital fundraising and marketing campaign performance, and make adjustments and recommendations to optimize results
- Manage project timelines to ensure all deliverables are completed early or on time
- Create dynamic donation forms on an ongoing basis
- Work with vendors to find solutions to digital-related challenges, implement projects, and push for creative and innovative initiatives
- Manage regular donor-facing stewardship communications and create systems or automated journeys to effectively and efficiently drive results
- Collaborate with other teams to help with fundraising or donor stewardship and events
- Provide strong, clear, and kind supervision to the Digital Marketing Senior Coordinator
- Learn about and support budget planning and projections processes
Skills
- Motivated, detail-focused, and organized
- A strong background in digital marketing strategy
- Excellent writing and editing skills
- Expertise in designing beautiful and powerful emails
- Experience in creating graphics for email, social, web, and other digital content
- Good knowledge of link- and form building
- A keen interest in assessing campaign results, A/B testing, and using data analysis to inform decision-making
- 5+ years of work experience in marketing, fundraising, communications, or a similar field
- Deep knowledge of email marketing software such as MailChimp, Constant Contact, Salesforce Marketing Cloud, or Pardot
- Expertise in planning and executing digital fundraising campaigns, including Giving Tuesday, giving days, or similar multichannel campaigns
- Superior writing skills
- Experience in gathering, analyzing, and explaining data and trends to help drive decisions
- Experience using Canva, Adobe Photoshop, and/or similar programs to create captivating digital design work including email headers, web content, and more
- Advanced knowledge of audience segmentation
- Strong organizational and planning skills; familiarity using project management software such as Asana, AirTable, or others
- Experience in working with a CMS like WordPress, Joomla, or others
- Comfort using a database or CRM to track and report on results
- Interest in or connection to Jewish life
- Legally authorized to work in the United States
- PowerPoint/Google Slides presentations
- Experience executing peer-to-peer text message campaigns
- Familiarity with giving platforms like GoFundMe Pro (formerly Classy)
- Comfort in using AI tools like Claude
Benefits
- Flexible work hours and location; fully remote for eligible candidates based in the U.S.
- Medical, dental, and vision insurance
- Paid time off for Jewish and federal holidays
- An informal “take what you need” vacation policy
- Professional development and skill-building opportunities
Company Overview