[Remote] AVP Marketing Strategy & Analytics

Note: The job is a remote job and is open to candidates in USA. Horace Mann is an insurance and financial services company serving educators and their communities. The AVP Marketing Strategy & Analytics will lead strategy, analytics, and planning across multiple distribution channels, translating enterprise priorities into channel strategies, forecasts, investment decisions, and performance roadmaps. The role also oversees lead analytics, decision-support capabilities, cross-functional initiatives, and the development of a high-performing strategy and analytics team.

Responsibilities

• Lead Marketing and Distribution strategy, analytics, and planning across Local Agent, Call Center, Partnerships, and Internet channels
• Translate enterprise priorities into annual and multi-year channel strategies, forecasts, targets, investment choices, and performance roadmaps
• Establish key performance indicators and lead operational analytics across the distribution funnel to improve productivity, conversion, growth, retention, and profitability
• Own lead analytics from generation through routing, contact, conversion, and retention; identify gaps in lead volume, quality, capacity, and execution and drive corrective action
• Partner with Marketing and channel leaders to increase qualified lead flow, improve conversion, and optimize spend based on measurable return
• Develop agent growth and market opportunity models that guide recruiting, expansion, investment, territory coverage, and channel capacity decisions
• Translate data into practical recommendations that help agents grow their businesses and strengthen sales execution
• Build and operationalize dashboards, self-service tools, scorecards, and decision-support capabilities that make performance transparent and actionable
• Deliver proactive insights, scenarios, and executive narratives that clearly communicate opportunities, risks, and tradeoffs
• Monitor consumer, competitor, economic, technology, and distribution trends and assess their implications for strategy, demand, channel mix, and growth
• Lead cross-functional initiatives with Marketing, Distribution, Finance, Operations, Data and Technology, and other partners from problem definition through implementation and operating adoption
• Establish analytics standards, metric definitions, data-quality expectations, and disciplined performance routines across channels
• Build, coach, and develop a high-performing strategy and analytics team while planning for future capability and capacity needs

Skills

• Bachelor's degree required
• 10 or more years of experience in strategy, analytics, planning, consulting, finance, distribution, or a related leadership discipline
• Significant people-leadership experience with a record of building, coaching, and scaling high-performing strategy and analytics teams
• Demonstrated ownership of enterprise or multi-channel strategy, analytics, and planning, with the ability to set direction and drive measurable business outcomes
• Deep expertise in operational and sales-funnel analytics, including lead generation, routing, productivity, conversion, growth, retention, and investment effectiveness
• Experience supporting field agent, call center, partnership, and digital or direct distribution models and engaging directly with frontline stakeholders
• Advanced quantitative and financial acumen, including modeling, forecasting, dashboard development, data visualization, and decision-tool design
• Executive-level communication and influence, with the ability to turn complex analysis into clear recommendations for agent, functional, and senior leadership audiences
• Proven ability to lead cross-functional initiatives from ambiguous problem definition through implementation and sustained operating adoption
• A proactive, externally oriented perspective on customer, competitor, technology, and distribution trends, supported by sound judgment, curiosity, and a bias for action
• Periodic travel, including in-person engagement with agents and channel partners, may be required
• Advanced degree preferred
• Insurance or financial services experience preferred

Benefits

• This is a remote position.
• This position is eligible for a target incentive of 20% of eligible earnings, based on company performance.
• Special rates and benefits for educators.

Company Overview