[Remote] Consumer Brand & Marketing Leader

Note: The job is a remote job and is open to candidates in USA. Achieve Life Sciences is preparing for the U.S. launch of cytisinicline, a treatment for nicotine dependence, and is building consumer brand and marketing capabilities to support that launch. The role focuses on brand strategy, consumer marketing and launch execution, storytelling and content, patient experience, digital engagement, and regulated healthcare marketing.

Responsibilities

• Translating brand strategy, positioning, and brand personality into compelling messaging, creative direction, and campaign execution
• Developing and stewarding brand platforms, brand pillars, messaging frameworks, and other foundational brand materials
• Building cohesive brand identities, including visual systems, voice and tone, and brand guidelines
• Turning research, competitive insights, and consumer segmentation into actionable creative and marketing strategies
• Developing and executing omnichannel consumer marketing across paid, owned, and earned channels
• Building consumer campaigns from strategic brief through creative development and execution
• Supporting pre-launch brand development and preparing consumer marketing programs for launch
• Developing DTC, patient activation, social, digital, web, video, search, display, streaming, and OOH strategies
• Working with agencies, creative partners, freelancers, and research firms to bring campaigns to life
• Strong copywriting and storytelling skills, with the ability to create compelling, on-brand messaging across digital, social, web, advertising, and long-form content
• Translating complex clinical or scientific information into consumer-friendly messaging that is accurate, differentiated, and engaging
• Providing thoughtful creative direction and feedback across visual and verbal creative
• Building and managing consumer content strategies and editorial calendars
• Developing omnichannel patient experiences that connect consumers from initial brand awareness through treatment access and adherence
• Designing consumer journeys and digital experiences that are cohesive, intuitive, and conversion-oriented
• Experience with telehealth, digital health, patient platforms, or other consumer-facing healthcare technologies is a plus
• Experience developing consumer brands and campaigns in pharmaceutical, biotech, consumer health, or a similarly regulated environment
• Deep familiarity with FDA promotional requirements and MLR/PRC review processes
• Experience managing claims, approved messaging, brand standards, and regulatory content across internal teams and external partners
• Experience maintaining brand consistency across HCP and consumer audiences

Skills

• Translating brand strategy, positioning, and brand personality into compelling messaging, creative direction, and campaign execution
• Developing and stewarding brand platforms, brand pillars, messaging frameworks, and other foundational brand materials
• Building cohesive brand identities, including visual systems, voice and tone, and brand guidelines
• Turning research, competitive insights, and consumer segmentation into actionable creative and marketing strategies
• Developing and executing omnichannel consumer marketing across paid, owned, and earned channels
• Building consumer campaigns from strategic brief through creative development and execution
• Supporting pre-launch brand development and preparing consumer marketing programs for launch
• Developing DTC, patient activation, social, digital, web, video, search, display, streaming, and OOH strategies
• Working with agencies, creative partners, freelancers, and research firms to bring campaigns to life
• Strong copywriting and storytelling skills, with the ability to create compelling, on-brand messaging across digital, social, web, advertising, and long-form content
• Translating complex clinical or scientific information into consumer-friendly messaging that is accurate, differentiated, and engaging
• Providing thoughtful creative direction and feedback across visual and verbal creative
• Building and managing consumer content strategies and editorial calendars
• Developing omnichannel patient experiences that connect consumers from initial brand awareness through treatment access and adherence
• Designing consumer journeys and digital experiences that are cohesive, intuitive, and conversion-oriented
• Experience developing consumer brands and campaigns in pharmaceutical, biotech, consumer health, or a similarly regulated environment
• Deep familiarity with FDA promotional requirements and MLR/PRC review processes
• Experience managing claims, approved messaging, brand standards, and regulatory content across internal teams and external partners
• Experience maintaining brand consistency across HCP and consumer audiences
• We're especially interested in people with firsthand consumer launch experience, including those who have helped build a brand before or around FDA approval
• Experience in areas involving stigma, behavioral health, addiction, or complex consumer segmentation is also of interest
• Experience with telehealth, digital health, patient platforms, or other consumer-facing healthcare technologies is a plus

Benefits

• Full-Time employment
• Remote work arrangement

Company Overview