[Remote] Content and Community Lead, Roundabout

Note: The job is a remote job and is open to candidates in USA. New Public is seeking a Content & Community Lead for Roundabout, its local online community product. The role owns content and audience strategy, supports stewards through training and operational guidance, and collaborates across product, community, and marketing to grow and improve content surfaces.

Responsibilities

• Collaborate with the Roundabout team and local stewards to design a content strategy that empowers stewards to deliver what users would find "indispensable" as local content, serving the newsletter, core platform and other content surfaces
• Use qualitative research and analytics to sharpen our understanding of priority audiences, identify what's working, and decide where to invest next
• Design and run content experiments to improve user acquisition, engagement, retention, and conversion across all surfaces
• Develop shared format and voice guidelines that keep content coherent across surfaces, while lifting up local steward perspective and personality
• Partner with marketing to align acquisition targets/funnel with audience strategy and bring content into that process
• Design repeatable listening and engagement tactics to help stewards understand and act upon community needs
• Coach and support stewards in writing and curating content, which includes feedback on post/newsletter drafts, format guidance, and publishing cadence
• Provide hands-on support planning, writing, editing and/or copyediting content directly when needed
• Develop guides, templates, editorial standards and policies, and any other training or reference materials for stewards
• Turn analytics into clear, actionable guidance stewards can apply
• Spot ways to automate or simplify recurring production tasks, freeing stewards to focus on original local content and community building
• Run regular workshops and skill-building sessions for stewards
• Operate as a jack-of-all-trades support for our stewards that extends beyond audience strategy, including user moderation, product operations, partner relationships, event planning, new community launches, marketing and other needs as they arise
• Work with product, community, and marketing to evolve the newsletter and other new content surfaces as growth channels
• Provide operational support, which includes scheduling and sending posts/newsletters, managing listservs and other administrative support
• Represent stewards' perspective in internal product and strategy conversations, and represent the audience's and Roundabout's interests in conversations with stewards

Skills

• Direct experience driving outcomes by designing, executing, and learning from content experiments
• Experience building, editing, or growing a newsletter or social-media product, ideally local or community-focused
• A track record using data and qualitative research to shape strategy
• A strong editorial, curatorial, and creative eye — writing, editing, proofreading, and format/structure design — grounded in audience development
• Strong training and facilitation skills — you can design and lead an effective, participatory online workshop for a group of 5 or a group of 25
• Experience building feedback loops and developing other participatory mechanisms that encourage active member participation
• Comfort operating across multiple distinct communities at once, each with its own voice and needs
• Strategic, operational, and entrepreneurial — a systems thinker who builds repeatable models that scale beyond one community
• Hypothesis → test → learn by instinct, with an accessible, friendly way of giving feedback to volunteer stewards
• Works well with team members across many disciplines, with no ego around doing projects both small and large
• Coaching or managing non-professional/volunteer contributors
• Online community moderation and management
• Engagement or community-based journalism
• Social media management
• Previous start-up experience

Benefits

• Fully remote
• Candidates who complete the timed 2-hour assignment will receive a $150 Tango gift-card.

Company Overview