[Remote] Creative Lead, Growth Marketing

Note: The job is a remote job and is open to candidates in USA. KellyMitchell Group is recruiting for an unnamed media and entertainment client. The Creative Lead (Growth Marketing) oversees the development, quality, and optimization of high-volume growth marketing creative, providing creative direction, production oversight, and performance-minded recommendations across CTV and digital channels.

Responsibilities

• Oversee high volumes of static and video growth marketing assets each month, ensuring all work is accurate, polished, and aligned with approved key art, trailers, templates, and brand standards
• Review trailer adaptations to ensure they are well edited, paced effectively, branded appropriately, and optimized for the intended platform
• Conduct rapid, confident creative reviews across large volumes of work, identifying issues with layout, typography, pacing, music, messaging, branding, and overall effectiveness
• Partner closely with editors, designers, internal stakeholders, and our agency partners to provide clear direction and actionable feedback
• Brief and connect with the creatives producing this work day to day, helping them understand the strategy, priorities, and expectations behind each assignment
• Develop and improve systems, templates, and workflows that allow designers and editors to produce high-quality work efficiently across hundreds of assets
• Identify opportunities to simplify production for assets that do not require extensive design development but still demand strong judgment around composition, typography, hierarchy, and brand expression
• Evaluate creative performance and use data to inform recommendations, optimizations, and future creative development
• Stay current on emerging capabilities, specifications, and creative opportunities across CTV and digital platforms
• Look for new ways to refresh and evolve existing templates so they perform better and feel more contemporary
• Concept static design approaches, copy directions, paid social spots, and branded EPS placements
• Identify opportunities to improve ideation, versioning, and production efficiency through the use of innovative AI tools
• Stay fluent in emerging AI tools and platforms for image, video, motion, copy, design, and workflow development
• Support copywriting and short-form messaging when needed
• Comfortable building structure around complex workflows, coordinating reviews and approvals, and ensuring work moves efficiently from brief through final delivery
• Collaborate with Growth Marketing and Creative Studio partners to translate marketing objectives into clear, inspiring briefs for designers and editors

Skills

• 5+ years leading or overseeing growth, performance, or acquisition marketing creative
• Strong understanding of CTV and digital advertising ecosystems, including platform-specific creative requirements and audience behaviors
• Expert-level Figma skills
• Expert visual judgment across both static design and video creative
• A strong understanding of motion graphics, pacing, timing, music, editorial rhythm, and how video elements work together
• The ability to review a large volume of video spots quickly and confidently, identifying what is effective and what needs to be improved
• A highly developed eye for layout, typography, hierarchy, composition, and brand consistency
• Experience creating scalable systems, templates, and production frameworks for high-volume asset creation
• Strong data literacy and the ability to translate performance results into clear creative recommendations
• Excellent briefing and communication skills, with the ability to give concise, actionable feedback
• Strong concepting skills across static design, copy, paid social, CTV, and branded placements
• Highly organized and process-oriented, with strong producer-like instincts. You can manage a high volume of concurrent creative work, track details and deadlines, maintain clear status across projects, identify potential issues early, and keep internal teams, creatives, and agency partners aligned
• Comfortable building structure around complex workflows, coordinating reviews and approvals, and ensuring work moves efficiently from brief through final delivery
• A proactive, curious mindset and a commitment to continuously learning about new platform capabilities and creative formats
• The ability to work quickly, manage competing priorities, and make sound creative decisions with confidence
• Help the team understand where AI can meaningfully accelerate production while maintaining strong creative judgment, brand consistency, quality, and legal standards
• Extensive experience working with both internal creative teams and agencies, in tandem, is a mandatory
• Experience with Figma Weave

Benefits

• Medical, Dental, & Vision Insurance Plans
• Employee Stock Ownership Plan
• 401K offered
• FULLY REMOTE

Company Overview