[Remote] Director, Demand Generation & Account-Based Marketing (ABM)

Note: The job is a remote job and is open to candidates in USA. Morgan Pinnacle Group is seeking a Director of Demand Generation & Account-Based Marketing for a high-growth enterprise AI technology company. The role will build and scale demand generation and ABM programs, grow measurable sales-qualified pipeline, and lead campaign strategy, budget management, and performance optimization.

Responsibilities

• Build and execute the demand generation and ABM roadmap, strategy, and campaign plan, expanding existing programs into a scalable pipeline generation engine
• Lead scaled demand generation initiatives alongside targeted ABM campaigns across approximately 200 priority enterprise accounts and a broader audience of approximately 1,000 accounts
• Own full-funnel marketing strategy across paid, organic, and account-based channels
• Manage a seven-figure marketing budget with accountability for sales-qualified pipeline and sales-qualified opportunities (SQOs), rather than marketing-qualified leads (MQLs) alone
• Develop and execute targeted programs to engage multiple stakeholders within enterprise buying committees
• Partner closely with sales and business development teams to improve engagement and create opportunities within target accounts
• Establish reporting processes, measure campaign effectiveness, and continuously test and optimize programs to improve pipeline performance
• Help increase awareness and demand for an emerging enterprise technology category
• Potentially expand leadership responsibilities to include events, sales development, and international demand generation

Skills

• Candidates must have existing unrestricted U.S. work authorization. Visa sponsorship is not available
• 10–16 years of experience in B2B demand generation, growth marketing, integrated marketing, and/or account-based marketing
• Leadership experience in demand generation, growth marketing, or integrated marketing at a high-growth AI startup, ideally at the Director, Head, or Lead level
• Demonstrated experience building and scaling demand generation programs from scratch in a high-growth environment
• Proven ownership of marketing budgets of $1 million or more, with measurable results in sales-qualified pipeline and opportunities
• Hands-on experience with account-based marketing platforms such as 6sense, Demandbase, or Influ2
• Experience using Marketo for marketing automation
• Hands-on experience executing paid media campaigns across LinkedIn and retargeting channels
• Experience managing full-funnel marketing strategies across paid, organic, and ABM channels
• Demonstrated career progression with increasing responsibility in B2B demand generation
• Ability to connect marketing investments and activities to measurable business outcomes
• Experience working in both high-growth startups and larger technology or SaaS organizations
• Experience marketing complex enterprise technology solutions to multi-stakeholder buying committees
• Familiarity with marketing and CRM platforms such as HubSpot and Salesforce
• A track record of building demand in emerging technology categories where market awareness is still developing

Benefits

• Competitive equity compensation
• United States (Remote)

Company Overview