[Remote] Director of Global Markets

Note: The job is a remote job and is open to candidates in USA. Feeld is an independent, experimental and fully remote organization reshaping the dialogue on dating and sexuality. They are seeking a Director of Global Markets to lead localized marketing efforts, focusing on building strategies that resonate with diverse communities across various markets.

Responsibilities

• Define and lead our global localization strategy, setting a clear point of view on where and how Feeld shows up across markets
• Partner deeply with Data and Research to identify opportunities, set market-level targets, and uncover the cultural and behavioral nuances that drive growth
• Develop and steer local marketing plans that feel native to each market—grounded in insight, not replication
• Drive expansion into new and emerging markets, building thoughtful entry strategies that prioritize learning, community fit, and long-term potential over short-term scale
• Collaborate with Brand and Creative to shape campaigns that create a strong brand halo globally, while allowing for meaningful local expression
• Use local markets as testing environments for messaging, positioning, and campaigns, feeding insights back into global strategy and creative expression
• Build a deep, ongoing understanding of subcultures and communities, ensuring our work reflects the diversity, complexity, and progressiveness of our audience
• Create strong feedback loops between markets and brand, so what we learn locally influences brand, product, and growth decisions globally
• Own performance across markets, balancing brand impact with measurable outcomes and sustainable growth
• Build and manage a network of local partners, collaborators, and operators, enabling high-quality, culturally attuned execution on the ground

Skills

• 8+ years of experience in global or regional marketing, with 3+ years in a managerial and/or leadership role, and a track record of building and leading localization strategies across multiple markets
• Deep experience in consumer brands, with a strong instinct for brand-building that goes beyond aesthetics and into meaning, identity, and cultural relevance
• Highly fluent in data and research, using insight not just to optimize, but to understand people and shape strategy
• Culturally aware and deeply curious, with a genuine interest in subcultures, relationships, and the nuances of how people connect across different contexts
• Experienced in market expansion, with a thoughtful approach to entering and scaling new regions
• A strong cross-functional collaborator, able to work fluidly with Brand, Creative, Product, and Data teams
• Strategic but not removed, comfortable moving between vision and execution, and holding a high bar for the work at every level

Benefits

• Flexible working hours
• Unlimited paid time off
• A fully remote working situation
• Home office budget
• Learning & development budget
• On demand therapy sessions and mental health support via Spill
• In-person meet ups

Company Overview