[Remote] Director of Lifecyle Marketing

Note: The job is a remote job and is open to candidates in USA. Enhanced is a health and performance company focused on making science-backed supplements and wellness support accessible to everyone. The Director of Lifecycle Marketing will own and scale retention strategy across the customer lifecycle, leading CRM channels including email, SMS, direct mail, and subscriptions to improve engagement, loyalty, lifetime value, and revenue.

Responsibilities

• Establish a clear baseline for retention, lifecycle performance, and owned-channel revenue
• Build and optimize core lifecycle programs across onboarding, refill and adherence, payment recovery, and winback
• Create a scalable email and SMS testing and execution cadence
• Partner with Finance, Data, Legal, and Clinical to build the measurement, compliance, and operational infrastructure needed to scale lifecycle marketing
• Drive measurable improvements in refill rates, retention, LTV, and owned-channel revenue
• Build a mature, always-on lifecycle program across email, SMS, and other owned channels
• Establish cross-protocol expansion as a repeatable growth lever and develop a testing roadmap tied directly to revenue
• Position owned channels as a top-three revenue driver for the business
• Timing, creative, and offers to continuously improve performance

Skills

• Proven experience building and scaling owned-channel programs within a high-volume D2C subscription business, with a hands-on approach to lifecycle strategy, flows, and execution
• Deep understanding of cohorts, LTV/CAC, payback period, churn, and retention metrics, with the ability to quantify lifecycle impact and partner effectively with Finance and Data
• Experience in telehealth, supplements, or another recurring/consumable business, with a strong understanding of refill, adherence, dunning, and retention as core revenue levers
• Experience operating in Rx, health, or another compliance-heavy category, with sound judgment around legal and clinical requirements while maintaining speed of execution
• Ability to influence cross-teams to deliver outcomes without direct authority, while effectively managing agencies and contractors
• Must be authorized to work in the United States of America (no sponsorship required)

Company Overview