[Remote] Director of Marketing Strategy

Note: The job is a remote job and is open to candidates in USA. Nahan is hiring a Direct Mail Strategist to develop and execute data-driven direct mail strategies for a large client. The role focuses on campaign planning, audience targeting, testing, performance analysis, and client recommendations to improve results and meet business objectives.

Responsibilities

• Identify client’s near-term and long-term business and marketing objectives as well as tactical objectives such as improving response rate and lowering cost of acquisition
• Collaboratively review past and current client direct mail marketing efforts with an eye to understanding successes and challenges in order to identify opportunities for improvement
• Devise a direct mail marketing strategy aimed at achieving client goals that includes budget, marketing, price, planning, and targeted tactical expected results
• Develop a compelling targeting strategy using research, tools and partnered analytic resources including database analysis and data mining of the current customer file
• Understand the target audience by using segmentation, modeled, or persona data
• Collaboratively develop with our client testable data sources, offers, creative formats and copy platforms as well as potential cross-sell or upsell mapping (if applicable)
• Define a campaign test window, implementation strategy, and put the plan into action. Deploy a test and read results. Adjust the plan and scale accordingly
• Analyze campaign and program results and provide actionable recommendations for continued improvement
• Be able to speak knowledgeably about and present all of the above to prospective clients in the context of business and strategy development
• Travel as needed for role, up to 10-15%
• Follow all Nahan Safety and Quality policies and procedures
• Support 6S initiatives as required
• Perform other duties as assigned

Skills

• Strong Excel skills, with the ability to build and manage mail plans, budgets, and results reporting
• Understanding of the key components of a successful direct mail creative package
• Understanding of, or ability to quickly learn, key performance indicators for each industry we serve
• Motivated self-starter, confident in leading through expertise
• Ability to initiate and prioritize multiple projects effectively
• Excellent customer service, relationship-building, problem-solving, and influence skills
• Exceptional written and verbal communication skills
• Strong team player with collaborative problem-solving skills
• Capable of thriving in a fast-paced environment with a strong work ethic and high integrity
• Adaptable and flexible in ambiguous work environments, responsive to business priorities
• Proficiency/Fluent in the English language, both verbally and written
• Bachelor's degree in Marketing, Business, or related field required
• 5–10 years of direct mail marketing and client service experience required, including a minimum of 5 years in a strategist role. Must have real, ongoing direct mail-focused experience, not limited exposure to direct mail in one or two prior roles
• Experience working with all types of direct marketing data and partnering with an analytics group
• Experience translating a budget into an actionable and profitable mail plan
• Experience in direct mail A/B and multivariate (MVT) test planning, set-up, and results analysis
• Master's degree in Marketing

Benefits

• Remote work

Company Overview