[Remote] Director of Product Marketing

Note: The job is a remote job and is open to candidates in USA. Bioscope.ai is hiring a Director of Product Marketing to lead go-to-market launches and strengthen how the company positions and sells its precision longevity platform. The role also owns sales enablement, competitive intelligence, pricing and packaging, product naming, website updates, and market education content.

Responsibilities

• Run the launches. Own each GTM launch end to end: messaging, timeline, assets, internal readiness, and the plan to reach prospects and current customers. You coordinate product, sales, and leadership so nothing ships quietly. Product is one of your most important partnerships
• Equip sales. Build and improve the discovery and demo process. Write the talk tracks, objection handling, battlecards, and the feature updates reps need the week something ships. Sales is the other partnership you’ll rely on
• Own positioning and messaging. Keep our story sharp as the product expands. Turn new capabilities into language a physician cares about, and keep everything else consistent with it
• Tell physician stories. Build case studies with our customers. These are discerning physicians, so the stories need to be accurate, specific, and something they're proud to put their name on
• Track the competition. Watch the market before it surprises us. Know who's new, what they claim, and how we win against them, and make sure sales knows too
• Shape pricing and packaging. Work with leadership on how we package the product, how tiers are structured, and how we earn revenue through partnerships
• Build the naming system. Set the conventions for products, features, and tiers so names scale as we add more
• Keep the website current. Make sure it reflects the product we sell today. Own the updates, and do many of them yourself
• Create content. Content and social that educate a market still learning what this category is. Write a lot of it, and use AI and contractors to produce more than one person could alone

Skills

• 8+ years in product marketing, ideally B2B SaaS, health tech, or diagnostics, with a record of launches you led
• You've set strategy and you still write the positioning doc, the battlecard, and the landing page yourself
• You know which deserve a full campaign and which need a good email and a sales update
• You already use these tools to compress work that used to take a week, and you can show us how
• You've built processes and materials reps actually used, and you can explain why they did
• Genomics, biomarkers, and clinical data sound interesting to you. You don't need to be an MD, but you need to learn fast
• Clear, specific, and free of filler
• We're early, the roadmap moves, and priorities shift. That energizes you
• Marketing to physicians, practice owners, or concierge, longevity, or functional medicine
• Background in genomics, diagnostics, or precision medicine
• Experience launching a new category
• Pricing and packaging work, especially per-seat or per-patient subscription models
• Partnership or channel marketing
• Comfort building and editing sites in modern no-code and AI-assisted tools

Benefits

• Meaningful early-stage equity
• Direct access to the founders and real influence on the product
• Health, dental, and vision benefits
• 401K and HSA contribution matches
• Real autonomy, and the budget to get the work done
• Remote work

Company Overview