[Remote] Director, Product Marketing – Premium Content & Data

Note: The job is a remote job and is open to candidates in USA. AlphaSense is hiring a Director of Product Marketing to lead positioning, messaging, and launch strategy for its premium content, proprietary data, and Tegus Expert Call Services. The role leads a product marketing team and partners across Product, Sales, Marketing, and Customer Success to drive awareness, adoption, and expansion.

Responsibilities

• Own the product marketing strategy across our premium content, proprietary data, and Tegus Expert Call Services—defining where we play (segments, personas, use cases) and how we win across our core audiences
• Craft messaging, positioning, and narratives that resonate with financial services, corporate, and consulting buyers and users
• Lead end-to-end go-to-market for key launches and growth initiatives, from opportunity assessment and segmentation through launch planning and post-launch iteration
• Partner closely with Sales, Marketing, SDR, and Customer Success to build full-funnel journeys that drive awareness, pipeline, adoption, and expansion
• Translate complex product capabilities and rich content into clear, role-based value propositions that equip revenue teams to win
• Work directly with customers to identify high-value use cases, quantify ROI, and turn wins into reference stories the field can sell with
• Run structured market and customer insight work—win/loss, customer interviews, field feedback, competitive analysis—with the Competitive Intelligence team, maintaining a live, opinionated view of the landscape
• Feed customer and market perspectives into the global content and data roadmap, advocating for buyer needs, risks, and opportunities grounded in data and signal
• Create and maintain high-impact sales and customer assets (narratives, pitch decks, one-pagers, battlecards, talk tracks) and partner with Revenue Enablement on training
• Establish simple, scalable operating rhythms (business reviews, launch cadences, feedback loops) that connect GTM teams with global Product and Marketing
• Lead as a hands-on player-coach, growing and shaping an existing high-performing team while building a strong culture from day one

Skills

• 8–10+ years in B2B SaaS marketing with a strong product marketing foundation, including a proven track record leading PMM teams at high-growth companies
• Meaningful experience leading product marketing for enterprise or upper mid-market customers
• Deep understanding of the financial services landscape—hedge funds, investment banks, private equity, venture capital, and adjacent buyers—and how they research, evaluate, and buy
• Demonstrated success building and executing go-to-market strategies that drove pipeline, adoption, revenue, and retention
• Comfortable turning ambiguous problem spaces into clear strategies and roadmaps, and driving them through execution with cross‑functional partners
• A strong storyteller who can distill complex, data-rich products into concise, compelling narratives for senior audiences
• Highly analytical—able to size opportunities, prioritize bets, and measure impact across the funnel
• A proven cross-functional collaborator who has influenced Product, Sales, Marketing, and Customer Success at senior levels
• Strong people leader who has hired and coached product marketers
• Comfortable presenting to large groups
• Ideally having built or scaled a team
• Ideally in financial services, capital markets, or market intelligence
• Domain expertise in financial services, capital markets, or market intelligence is strongly preferred, as is experience with AI, data, or analytics products
• And is excited to build and scale a high-performing PMM team
• Willing to speak at industry events and tradeshows

Benefits

• You may also be offered a performance-based bonus
• You may also be offered equity
• You may also be offered a generous benefits program
• Remote - United States

Company Overview