[Remote] eCommerce Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Trulieve’s eCommerce Marketing Manager leads merchandising across assigned digital storefronts to improve product discovery and the customer shopping experience. The role owns digital store presentation, category and promotional merchandising, storefront accuracy, and performance optimization using customer and performance data.

Responsibilities

• Lead eCommerce merchandising across assigned digital storefronts, using category, assortment, and customer shopping data to determine how products are organized, prioritized, promoted, and discovered
• Own product discovery and digital store presentation, including product ranking, categories and collections, navigation, filters, product linking, onsite search, and promotional placement aligned to state assortment, inventory, and business priorities
• Optimize key customer entry points and landing pages as “mini stores,” ensuring customers entering the site are presented with relevant products, categories, promotions, and clear paths to continue shopping
• Use Power BI, GA4, and storefront performance data to understand how customers shop, identifying opportunities across entry, product discovery, browse, search, add to cart, and checkout that can improve the shopping experience and conversion
• Working with state leaders, align learnings clear merchandising actions pages to improve, navigation or linking changes, and promotional opportunities in partnership with Pricing & Promotions, Web Content, Retail, Product Information, CRO, and other cross-functional teams
• Monitor & build weekly read-outs of insights related to digital merchandising KPIs and operating standards, including product discovery, add-to-cart, checkout completion, conversion, category and entry-page performance, product readiness, promotional accuracy, and storefront quality
• Help transition the eCommerce merchandising team to the future operating model, setting priorities, QA standards, runbooks, escalation paths, and team responsibilities while preparing product data, taxonomy, merchandising rules, and promotional requirements for Akeneo PIM, Adobe Catalog Service, Talon.One, and Hyper

Skills

• 3-5+ of eCommerce experience
• Proven track record in improving digital customer experiences and driving revenue through merchandising and conversion optimization (Analytics, A/B testing, Search, SEO, Deep links, Journeys)
• Strong understanding of mobile-first UX, performance metrics, A/B testing, and eCommerce platforms
• Required Technology proficiency: Enterprise CX/UX/UI, CMS, PowerBI, AEM, CRM, eCommerce, GA, GTM or similar
• Project Management: ability to manage multiple projects and deadlines
• Belief in relationship building and working as part of a team to achieve goals/results
• You have excellent interpersonal and communication skills, thrive in matrix environments, and are adept at building relationships with cross-functional stakeholders
• • Preferred (not required): Bachelor's and/or Master's degree: Marketing, Advertising, and/ or Data/Business Analytics/Science
• Preferably in high-volume retail or CPG
• Cannabis industry preferred
• Adobe Commerce/Magento/Adobe Experience Manager (AEM) preferred

Benefits

• Remote work available.
• A comprehensive benefits package, including paid time off.

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