[Remote] Events Marketing Manager

Note: The job is a remote job and is open to candidates in USA. InStride is seeking an Events Marketing Manager to lead events as a strategic B2B marketing and growth channel. The role owns the event portfolio strategy and execution, partnering with Marketing and Sales to engage target accounts, support go-to-market priorities, and contribute to pipeline growth.

Responsibilities

• Own InStride’s integrated event strategy across sponsored events, hosted experiences, in-person programs, virtual events, and webinars, ensuring investments align with go-to-market priorities, target industries, priority audiences, and business objectives
• Build the business strategy for priority events, defining the objective, target accounts and personas, desired audience actions, Sales activation plan, supporting marketing channels, and success metrics before execution begins
• Plan and execute customer, prospect, executive, and third-party events that create memorable experiences while advancing InStride’s broader marketing and commercial objectives
• Own end-to-end event execution, including but not limited to sponsorships, vendor selection and contracts, registration, messaging, booth and experience design, marketing materials, staffing, budgets, timelines, and on-site execution
• Develop Sales activation strategies for priority events, partnering with Sales and BDR teams on target-account outreach, meeting generation, event messaging, attendee engagement, and timely follow-up
• Use performance insights to inform future event investments, identifying which events, audiences, formats, and activation strategies generate the greatest business impact and recommending where InStride should increase, change, or reduce investment
• Maintain InStride’s strategic events calendar and portfolio view, ensuring event investments complement broader marketing campaigns and go-to-market priorities throughout the year
• Travel may be required

Skills

• Ability to translate business and go-to-market priorities into an event strategy that engages priority audiences and accounts, supports broader campaigns, and contributes to pipeline growth
• Ability to think beyond the event itself and partner across Marketing to activate content, email, digital, ABM, social, and other channels before, during, and after events to maximize reach, engagement, and conversion
• Strong understanding of B2B sales motions and ability to partner with Sales and BDR teams to identify priority accounts, generate meaningful meetings and engagement, and turn event activity into measurable commercial outcomes
• Strong hands-on experience across event conceptualization, sponsorships, logistics, staffing, budgeting, attendee experience, lead tracking, on-site execution, and post-event follow-up
• Analytical mindset with experience defining event KPIs, measuring account engagement and pipeline impact, evaluating ROI, and translating performance insights into recommendations for future investment
• Ability to bring together Marketing, Sales, BDRs, Design, Product, RevOps, executives, and external partners around a shared event strategy and execution plan
• Excellent organizational and time-management skills, with a self-starter mindset and the ability to independently manage multiple complex projects in a fast-paced environment
• 5+ years of B2B marketing experience, with significant experience owning events, integrated campaigns, field marketing, demand generation, or ABM programs
• Demonstrated experience managing complex in-person events, sponsorships, executive experiences, and/or virtual events end-to-end
• Experience using CRM, marketing automation, and/or ABM platforms to support audience targeting, event activation, attribution, and measurement
• Creative, analytical, resourceful, and curious, with a drive for continuous improvement and a willingness to challenge how things have traditionally been done
• Experience with account-based marketing and target-account activation strategies strongly preferred

Benefits

• Tuition covered upfront for eligible employees starting Day 1, regardless of course of study, degree type, or school, through the Step Forward program (2,800+ online certificate and degree programs)
• 401(k) plan with company match
• Flexible vacation policy
• Paid family leave
• Best-in-class health care benefits

Company Overview