[Remote] EverPro - Senior Growth Marketing Manager - ABM (Remote, US)

Note: The job is a remote job and is open to candidates in USA. improveit 360, an EverPro business within EverCommerce, is hiring a Senior Account-Based Marketing Manager to own and scale its account-based marketing strategy for high-value remodeling businesses. The role develops target-account strategy and integrated ABM programs, aligns Marketing and Sales across the account lifecycle, and drives measurable account engagement, pipeline, and revenue.

Responsibilities

• Own and continuously refine improveit 360’s Target Account List (TAL) in partnership with Sales leadership
• Develop and maintain the criteria used to identify, prioritize and tier high-value accounts
• Establish clear 1:1, 1 and 1 account strategies based on account potential, ICP fit, intent, engagement and strategic value
• Partner with Sales to ensure account ownership, prioritization and treatment remain aligned as the market and pipeline evolve
• Develop governance processes for adding, removing and reprioritizing target accounts
• Define priority personas and buying committee roles within target accounts
• Partner with Marketing Ops, RevOps and data providers to improve contact coverage and account intelligence
• Identify gaps in buying committee penetration and develop strategies to reach additional stakeholders
• Use firmographic, behavioral, intent and engagement data to help Marketing and Sales understand where opportunities exist within target accounts
• Ensure Sales has actionable account and contact intelligence rather than simply more data
• Develop integrated ABM programs across 1:1, 1 and 1 motions
• Translate account tiers, buying committees and customer needs into differentiated engagement strategies
• Partner with Paid Media, Content, Product Marketing, Events and other channel owners to activate coordinated account-based experiences
• Identify content, messaging and personalization needs by account tier, buying committee, vertical and stage of the buying journey
• Work with Product Marketing and Content to prioritize and develop the assets required to support account plays
• Test new channels, tactics and personalization approaches and scale those that demonstrate meaningful account engagement and progression
• Identify opportunities for executive engagement, events, direct mail, digital advertising and other high-value experiences where appropriate
• Serve as the primary Marketing partner to Sales leadership for the ABM motion
• Establish and lead recurring Sales + Marketing account reviews focused on priority accounts, engagement, intent signals, active plays and progression
• Translate Marketing activity and account intelligence into clear, actionable recommendations for AEs and SDRs
• Develop Sales plays and enablement tied to account tier, persona, engagement and buying signals
• Establish clear expectations for Marketing and Sales ownership throughout the account lifecycle
• Build feedback loops that allow Sales insights to continuously improve targeting, messaging, qualification and Marketing strategy
• Create shared accountability for target-account progression rather than treating ABM as a Marketing-only program
• Own the target-account funnel from target account → engaged account → Marketing Qualified Account (MQA) → Sales-accepted/actively worked account → opportunity → pipeline/revenue
• Establish and continuously refine the definition of an MQA in partnership with Sales and RevOps
• Determine which combinations of account fit, buying committee engagement, intent and Marketing activity indicate meaningful buying interest
• Ensure MQAs and other meaningful account signals are surfaced and routed to Sales with clear expectations for action
• Monitor MQA quality, Sales acceptance and downstream conversion to continuously improve qualification
• Identify where target accounts are stalling and develop strategies to increase progression
• Own the business strategy and use cases for ZoomInfo MarketingOS and other ABM capabilities within the Marketing technology stack
• Define how intent, engagement, account intelligence and audience data should be used across Marketing and Sales
• Partner with Marketing Ops and RevOps on Salesforce integrations, workflows, reporting, data hygiene and account structures
• Partner with Paid Media to activate target-account audiences and measure account-level advertising impact
• Continually assess whether the existing ABM technology stack supports our strategy and recommend additional capabilities when there is a clear business need
• Ensure technology enables action rather than adding unnecessary complexity or dashboards
• Establish the KPIs and reporting required to understand ABM performance across the full account funnel
• Measure target-account coverage, buying committee penetration, engagement, intent, MQAs, Sales acceptance, meetings, opportunities, pipeline and revenue
• Establish benchmarks and monitor conversion between account stages
• Partner with RevOps and Marketing Ops to improve attribution and account-level reporting
• Develop a clear performance narrative that explains what is working, where accounts are stalling and what should change
• Use performance data and qualitative Sales feedback to continually improve account selection, tiering, messaging and activation
• Continuously assess improveit 360’s maturity across targeting, data, technology, activation, personalization, Sales alignment and measurement
• Develop and maintain a prioritized ABM roadmap tied to business goals and market opportunity
• Distinguish between foundational requirements, opportunities to test and capabilities worth scaling
• Bring a strong external perspective on ABM best practices while adapting those practices to the realities of improveit 360’s market and Sales motion
• Identify opportunities to evolve the program as our data, technology and organizational capabilities mature

Skills

• Significant experience building and/or leading B2B account-based marketing programs
• Within SaaS or another complex B2B environment
• Demonstrated experience building ABM foundations, including TAL development, account tiering, buying committee strategy, intent, personalization and account-based measurement
• Strong understanding of 1:1, 1 and 1 ABM models and when each should be used
• Experience partnering directly with Sales leadership, AEs and SDRs to develop shared account strategies and coordinated plays
• Ability to build trust with Sales while also bringing a strong Marketing point of view and challenging assumptions when needed
• Experience working with ABM and intent platforms such as ZoomInfo MarketingOS, 6sense, Demandbase, Propensity or similar tools
• Strong understanding of Salesforce and how account, contact, opportunity and engagement data support an ABM motion
• Experience partnering with Marketing Ops and RevOps on data, integrations, routing, reporting and measurement
• Strong analytical skills and comfort translating account-level data into clear decisions and actions
• Experience working cross-functionally with Paid Media, Product Marketing, Content, Events and other Marketing teams
• Ability to move comfortably between strategy and execution — building the framework while also getting programs into market
• Strong communication, facilitation and stakeholder-management skills
• A practical mindset: able to build scalable processes without overengineering them
• You must be eligible to work without sponsorship to qualify for this position
• Ideally within SaaS or another complex B2B environment

Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Day 1 access to a robust health and wellness benefits, including an annual wellness stipend
• 401k with up to a 4% match and immediate vesting
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program

Company Overview