[Remote] Federal Field Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Riverbed Technology is hiring a Federal Field Marketing Manager to bring its go-to-market strategy to life across federal agencies. The role develops and executes regional marketing programs—including events, partner initiatives, account-based marketing, and demand generation—to build qualified pipeline and accelerate revenue.

Responsibilities

• Partner with sales and marketing leadership to develop and execute integrated marketing programs that drive federal pipelines, revenue, and account growth
• Localize messaging, campaigns, and content to align with federal mission priorities, procurement requirements, and buyer needs
• Collaborate with Brand, Sales Engineering and Product Marketing teams to create and execute programs to amplify the Riverbed brand in the region
• Embrace an AI-first approach to increase productivity and impact across marketing and sales by using secure AI tools to speed research, create and refine content, tailor value propositions for federal customers, improve decision-making, and reduce manual effort through automation
• Develop and activate account-based marketing, partner marketing, event, and executive-engagement programs tailored to federal priority accounts
• Lead federal events from planning through execution, follow-up, and performance measurement
• Work with federal partners team to deliver joint marketing initiatives, co-marketing campaigns, and partner events
• Work with sales teams to drive lead management, account engagement, and opportunity creation
• Enable sales teams with campaign messaging, event support and account engagement strategies that accelerate pipeline and deal progression
• Build strong relationships across sales, technical, and cross-functional teams to ensure alignment and execution
• Represent Marketing in regional QBRs, business reviews, and sales leadership forums
• Measure and report on pipeline, revenue impact, campaign ROI, and event performance
• Maintain operational excellence across marketing systems and CRM platforms
• Analyze performance data and optimize marketing investments and programs

Skills

• 5+ years of progressive FEDERAL marketing experience with a deep, practical understanding of the B2G customer journey, government procurement cycles, policy trends, and agency missions
• Proven capability designing and executing integrated marketing strategies across Federal, FSI and Public Sector Ecosystems
• Success designing data-driven, multi-channel campaigns and ABM frameworks tailored specifically to public sector buying behaviors and procurement timelines
• Strong operational fluency or active curiosity in using company-approved generative AI tools to drive daily workflow efficiencies, synthesize government directives, and tailor verticalized content
• Exceptional written and verbal communication skills; comfortable engaging, aligning, and presenting to sales leadership, GTM teams, cross-functional partners in matrix organizations
• Bachelor's degree in marketing, communications, business administration, related field, or equivalent practical experience

Benefits

• Flexible workplace policies
• Employee resource groups
• Learning and development resources
• Career progression pathways
• Community engagement initiatives
• Global employee wellness programs supporting physical, emotional, and financial well-being

Company Overview

Company H1B Sponsorship