[Remote] Field Marketing Execution Strategist

Note: The job is a remote job and is open to candidates in USA. Insight Global is seeking a Field Marketing Execution Strategist for an unnamed technology customer. The role executes and optimizes field marketing programs, aligns campaigns with sales and marketing stakeholders, and analyzes demand funnel performance to support pipeline and revenue goals.

Responsibilities

• Executing and operationalize field marketing programs across assigned territory by managing the flow of marketing content between sales, marketing, and market planning teams—ensuring timely deployment across channels and industries without direct content creation responsibilities
• Align with sales stakeholders on objectives and the expected marketing impact
• Build and execute marketing plans supporting pipeline and revenue goals. Coordinate program execution and optimization
• Coordination and support of multiple concurrent campaigns and field initiatives (e.g., trade shows, field events, email and podcast campaigns) by owning workflow management, campaign logistics, and cross-team alignment using established systems and frameworks (e.g., Wrike)
• Work in tandem with B2B Sales & Marketing Teams supporting the Banking, Financial Services, and Insurance (BFSI) industry and focusing heavily on digital transformation, robust cybersecurity, and integrated customer experiences
• Managing campaigns, supporting marketing strategy, project management, research, and adverting initiatives
• Maintain accurate forecasts and analyze performance across the demand funnel
• Attending trade shows and events
• Run multi-channel marketing communications in coordination with a sales team

Skills

• 3-5+ years of Marketing experience including:
• Inbound marketing strategy/execution
• Demand generation strategy, execution, and performance management
• Managing multi-channel and multi-product campaigns
• Event coordination i.e., trade shows, seminars, etc
• Analytical skills to evaluate campaign performance, pipeline volume, and progression
• Wrike, Salesforce or similar WMS platform experience
• Project management experience and ability to work independently
• Enterprise-level company experience managing multiple project workstreams at a time
• Strong understanding of the B2B sales cycle, demand generation, pipeline contribution, and demand waterfall concepts
• Fluent in English with strong written and verbal communication skills
• Bachelor's degree (Marketing or Business +)
• Elite communication skills – strong ability to communicate across different channels and audiences
• Highly collaborative and comfortable working across teams and regions
• Marketing and sales knowledge with analytical and execution skills
• Motivated, inquisitive, and persistent
• Readily adaptable to changing market and organizational requirements
• Experience with Forester Demand Waterfall Training
• Marketing experience working in B2B software industry, technology, or finance sectors
• Ability to speak Spanish or Portuguese

Benefits

• If not already completed, will complete a 12-Week Forester Training upon hire

Company Overview

Company H1B Sponsorship